Ideas to Market Your PT Practice
Attracting new patients is the key to success
Is your practice attracting all the new patients you want? For most practices, new patients are generated by a number of sources such as past patient reactivation, patient referrals, and physician referrals. Some practices also rely on partnerships with local business or sponsorships with community events. Many practices do not realize that you need consistent and effective PT marketing, to keep a steady flow of patients coming into your practice.
PT marketing for patients and physicians
PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters and social media, or upgrading key assets, like your practice website or brochures, at least 5-10% of your practice budget should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Your practice already is providing expert care helping patients get pain-free, now you need to share those results with others.
Furthermore, you need past patients to be a key part of your team, coming back for care when needed and referring others. Imagine if your current caseload was 50% returning patients, 25% patients referred by others, 15% referred by physicians and 10% from the general public. This would create an impressive expansion of your practice and help you achieve your practice goals. It can be done with the right combination of high-quality care and professional marketing.
Create a PT marketing plan
Start by setting a goal of how many new patients you want a month. Plan what it will take to advertise to key audiences including physicians, past patients, current patients and the community. Are you already seeing a steady number of past patients coming back into the clinic? Do you get fewer and fewer physician referrals each month? Use this knowledge to craft a marketing plan that addresses your current and future business needs.
The first step in any PT marketing effort is to explain physical therapy. Many people, even physicians, might not know exactly what PT is or how it can help them. Focus your efforts on educating prospects and referral sources on what problems you solve and how you can do so quickly and effectively. Then, showcase yourselves as the experts to turn to for orthopedic and neurological problems by presenting useful and educational articles. Add personal testimonials from past patients to build credibility and empathy with your audience. Lastly, be memorable and engaging with fun facts, relevant news, and outreach opportunities.
The right solutions to grow your practice
How you brand and market your practice is key to the success of your business. There are several ways to target and engage patients, physicians, and community members and make them remember you as the PT experts. Some options include:
- An updated, mobile-friendly and well-designed website
- Actively blogging and marketing your clinic on social media
- Sending a practice newsletter with informative articles and clinic updates
- Mailing postcards to promote special discounts and programs
- Having professional brochures to distribute to the community
- Using referral systems to keep attracting new prospects and rewarding loyal clients
Want to learn more about PT marketing? Let the expert team at Practice Promotions coordinate your practice’s marketing and help you get more new patients. Call us today for more information or check out our product pages.