Dear In-Clinic PT Marketing Staff,
Life as a marketer in a PT, OT, or Rehab focused workplace has a more unique set of challenges than most industries.
Most PT clinics utilize a small marketing staff if they do at all, so you may feel too busy keeping current things running to accomplish your new, potentially great marketing ideas.
So from one marketer to another, here are 3 quick tips to multiply your results, and implement new ideas without multiplying your hours:
3 Time-Boosting Tactics:
1) Set A Countdown Clock
Ever hear someone say: “waiting til the last minute makes me work better?”
Turns out, there’s a certain amount of science behind that excuse… From Lifehack:
“Parkinson’s Law – work expands to fill the time available for its completion – means that if you give yourself a week to complete a two hour task, then (psychologically speaking) the task will increase in complexity and become more daunting so as to fill that week.”
This psychology is something we can leverage for ourselves by setting time limits on our tasks.
So today, pick 1 project or task and limit it to a certain amount of time.
Next, give yourself a visual – a source of mental urgency – with the countdown clock on your phone or Google. Race the clock, and your increased focus will likely mean less time spent in the end.
2) Use a Password Manager
Marketers love tools. We love learning new ways of marketing or gathering data on our audiences.
Because of this, most of us use a lot of websites or apps that require login.
While consolidating to a more all-in-one system is the best way to save time with your marketing tools, using a password manager can heavily reduce the time you spend on login pages.
Bonus tip: LastPass is my favorite.
3) Delegate What You Can
This might be the hardest point of all. Marketers tend to be hands-on, hard-working people so handing off tasks is not a natural thing to do.
But delegation is critical to your success as a marketer.
Need time to try new things? Visit more Doctors? Market at events? To succeed in the constantly changing world of marketing, you have to have time to test new strategies, analyze results – big picture things.
To do that, identify repetitive tasks others could be handling or trained on and delegate.
What if I don’t have other marketing staff to delegate to?
In the same way a new software can help increase your productivity, outsourcing time-consuming tasks like website upkeep, blogging, SEO improvements, even newsletters to an agency is a great way for a solo marketer to delegate.
Not only does it save time, but studies show many businesses actually save money by outsourcing.
Here are some comments from other PT Marketers who outsourced:
If the end result is more patients and revenue for your clinic, there’s no reason not to explore delegation or outsourcing opportunities. A great carpenter is nothing without his tools, and a marketer needs tools also.
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