DOES HIRING AN AGENCY REPLACE IN-CLINIC MARKETERS?
When a practice first implements marketing help, they are often forced to choose between an agency and in-house marketing staff. And that's a valid decision for new/single-therapist practices. Many of our clients work with us instead of having a marketing team.
If you already have marketing staff:
We regularly work with an in-clinic marketer as our primary point of contact. We supplement what they have time to do, give them tools to do more, and this saves the owner's time to treat patients or run other aspects of the practice.
If you ARE a PT Marketing staff member:
Hiring an agency does not threaten your job. In fact, If you, as a marketer, implement a resource (including agencies) that drives up new patient results then you are equally responsible for that success and business owners get that.
Hiring an agency essentially makes you a manager of an outside employee. And when a manager's employees succeed, that manager succeeds too.
As a practice grows, so must its resources. One person can't possibly achieve everything alone whether you're a marketer or a PT, so hiring and overseeing an agency to handle the website or certain marketing tasks frees up the marketer's time for bigger projects.
It's a money-saving, time-saving option to expand results while maintaining existing staff.”