Websites, social media, Google AdWords, SEO…the list of online marketing buzzwords seems to keep growing. How can a practice owner stay on top of it all and manage a busy physical therapy clinic? Let’s tackle digital marketing for PT practices one step at a time and soon you will have a standout online presence that generates additional revenue for your business.
First, you need an accurate understanding of digital marketing and its many components.
A website is a grouping of web pages containing text, images, and data. These pages share the same primary URL (www.ABCphysicaltherapy.com). A website is the most important digital marketing asset as it helps to promote your practice, provides contact information, and gives online credibility.
Social media is any online platform that supports the sharing of text, images, and media. Popular social media platforms are Facebook, Twitter, and LinkedIn. By creating an account or profile on these platforms, you can engage with potential clients and drive traffic (visitors, page views etc.) to your website.
SEO helps with increasing traffic to a website through a search engine or organic searching. For example,web pagess and websites contain page titles, keywords, and meta descriptions that help to increase searchability for that content. When someone types “physical therapy in Richmond, VA” into Google, the search results are populated based on the websites’ SEO.
SEM increases traffic to a website through paid campaigns that increase the site’s visibility to search engines. For example, when searching in Google, you typically see the first 2-3 results with an orange Ad icon. These are paid campaigns that promote specific websites before those in the organic search listings.
Now, it’s time to plan your PT practice’s digital marketing. First, does your practice have a website? Many will answer, “Yes!” Next, is your website current? An updated website ensures that all the information is correct. Additionally, it should have a professional, modern design. Can the site be easily updated or does it take days or weeks for a simple change? Also, are you utilizing SEO best practices? Lastly, how does your website look on a mobile device or smartphone? You might not know all the answers to these questions. But, that is OK! Let’s learn about digital marketing best practices to get started.
A website design is critical. The site needs to be visual cohesive and be the best possible representation of your practice to online audiences.
Your website needs to be informative, accurate, and compelling. If the design is the lettuce, tomato, and onion, the content is the burger—full of “meat” that gives the viewer something to “chew on”. Here are the features we always include for PT websites
If the design and content are the fillings, the technical aspects and function are the burger bun. By ensuring that your site has a solid foundation, you will continue to generate even more results for your practice.
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“I have nothing but positive to say about them. Their customer service is great.”
“I have had to hire another physical therapist and now looking at moving into a larger building!”
“We couldn’t be more thrilled with the quality of marketing materials. Highly recommend!”