The holiday season approaches faster each year (remember seeing pumpkins in the stores in August!). While we don’t love thinking about Christmas in July, it is always a good reminder to stay at least a few weeks ahead when planning for the holiday season. This is especially important for PT practices which often face a decrease in patients in the new year. The more you promote your services and clinic prior to the holiday rush—the more you build a steady flow of patients into January. Let’s explore some quick online campaigns and promotions that you can pull off the shelf in November and December.
Client service industries such as gyms, wellness studios, private clubs etc. often use the holidays to remind clients about their programs and offerings. PT practices can leverage these holiday marketing ideas and send out simple emails for each major holiday. Simply by getting your practice’s name in someone’s inbox, you make an impression and remind them of the great care they received at your clinic. There are some tips for emailing around the holidays as patients receive more messages from retailers and organizations at this time of year. Here are some pro tips to ensure your email stands out in the inbox:
Social media is definitely the easiest way to stay seasonal and fun during the holidays. People are more active on social media during the holiday season as they connect with friends and family. You can capitalize on this increased volume to reach even more patients. Similarly to email campaigns, there is also increased mass advertising on social media so you need your posts to be engaging. Try these ideas to keep it merry and bright on Facebook and Twitter.
Online holiday marketing is an easy, quick and fun way to build buzz around your practice during the festive season. Focus on getting your practice’s name and brand personality in front of patients to remind them of the great experience they had in your care. Being top of mind is key to compete with the hustle and bustle of the holidays. Use your existing email and social media marketing to achieve this goal and attract new patients towards the end of the year.
We have some other articles with new year marketing tips. But, if you’re looking to have a huge new year for your practice, consider using these last weeks and months of the year to make any upgrades you need in order to market better and find new patients! A new website, social media marketing tools, all of these things are tax deductible and can take time to setup. Starting now will ensure you start the new year right!
“I’ve doubled my growth in just a few months. I hired another therapist and now am looking at moving into a larger building!” -Leo, Biosport PT