All physical therapy practices should employ a variety of marketing programs. From your newsletters to your website, you want to provide consistent education and information about PT and your services. If a past patient receives your newsletter in the mail, they will probably go online to check out your website too. A Facebook post about back pain might have someone click through to your blog to learn more. And, when they open your email newsletter, they will call in to make an appointment for care. Mapping out and linking your physical therapy marketing from program to program visualizes how you can reach patients across different media. By following these physical therapy marketing best practices, you can integrate your online and printed content to attract even more new patients.
Click on the video above to watch Neil Trickett, owner of Practice Promotions, explain top physical therapy marketing best practices to grow your clinic. And, for more PT Marketing Training check out our free tools!