The Practice Promotions Story

Est. 2011 by Neil & Amy Trickett, PTs

“Amy & I owned a private practice for 8 years. I know what it is like to run a practice and to feel the loss from a doctor refusing to send patients. Practice owners went to school to become a great physical therapist, so learning to run and market a business takes time and feels like pushing a freight train uphill. To gain security in your practice, you need a marketing plan that is laser-focused on hooking new patients, creating a massive online presence, and delivering top-notch Physical Therapy content to help people live their lives pain-free. Our amazing team of account managers, website developers, and graphic designers have decades of experience in marketing and business management. Many of them have worked for physical therapy practices. They bring that contextual knowledge to our clients and their promotions. We collaborate with our clients and strive to see their practices evolve into PT powerhouses fueled by effective marketing and management practices.

Meet Your Marketing Team

Neil Trickett, PT
CEO
Neil Trickett, PT has been a practice owner and now consults hundreds of PT practices nationwide, helping them implement…

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Neil Trickett, PT
CEO
Neil Trickett, PT has been a practice owner and now consults hundreds of PT practices nationwide, helping them implement powerful online and print marketing tools. Neil founded Practice Promotions and PT Performance Websites. His passion for helping PT practice owners, has led him to build multi-million dollar PT marketing agencies that now service practice owners…
Amy Trickett, PT
Managing Partner
Amy graduated from Northeastern University as a Physical Therapist working in a multitude of settings before opening up her practice with her…

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Amy Trickett, PT
Managing Partner
Amy graduated from Northeastern University as a Physical Therapist working in a multitude of settings before opening up her practice with her husband Neil. Together they worked on building the practice and developing different marketing strategies and promotional tools to drive in more new patients. She now enjoys helping clients to win with their marketing…
Deena Fournier
Vice President – Operations
Prior to joining Practice Promotions, Deena had many years of experience marketing rehabilitation practices. Over her years in rehabilitation…

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Deena Fournier
Vice President – Operations
Prior to joining Practice Promotions, Deena had many years of experience marketing rehabilitation practices. Over her years in rehabilitation she has held positions in front desk administration, handled the post of Patient Representative, marketed to doctors in the community as the Medical Liaison and was promoted to the Marketing and Promotions Director. She knows how…
Gwen Tinsley
Sales Director
Gwen Tinsley moved to Northern Virginia to obtain a Bachelor degree in Business Administration thru George Mason University. From…

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Gwen Tinsley
Sales Director
Gwen Tinsley moved to Northern Virginia to obtain a Bachelor degree in Business Administration thru George Mason University. From there, she pursued a career spanning valuable business skills such as recruiting, career consultation, entrepreneurship, sales, and marketing all while earning her MBA with Avert University. With over 15 years’ experience, at the heart of her…
Melissa Fitch
Client Success & Sales
Melissa joins Practice Promotions with many years of experience providing marketing and advertising solutions to local and national clients…

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Melissa Fitch
Client Success & Sales
Melissa joins Practice Promotions with many years of experience providing marketing and advertising solutions to local and national clients in print, broadcast and digital applications. During her time with the local daily newspaper, she had the privilege to work with large clients such as Publix and CVS as well as local healthcare systems such as…
Brooke Monroe
Sales Assistant
Brooke graduated from JMU and has been featured in multiple literary & arts magazines for scholarly work. She also…

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Brooke Monroe
Sales Assistant
Brooke graduated from JMU and has been featured in multiple literary & arts magazines for scholarly work. She also self-published a book in 2015. Brooke’s prior work in a doctor’s office has given her personal insight into the importance of marketing in a practice. Her hobbies include thrifting, writing, cinematic videography, and interior decorating. She…
Allison Pentony
Creative Marketing Specialist
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Allison Pentony
Creative Marketing Specialist
Shelby Safi
Internal Marketing Consultant
Shelby graduated from Virginia Commonwealth University with a Bachelor’s of Fine Arts degree in Graphic Design. Prior to joining…

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Shelby Safi
Internal Marketing Consultant
Shelby graduated from Virginia Commonwealth University with a Bachelor’s of Fine Arts degree in Graphic Design. Prior to joining Practice Promotions, she was the Lead Graphic Designer for a multi-hospital organization for many years. Shelby credits this experience to discovering her passion for healthcare marketing, advertising and design. As the Internal Marketing Consultant for Practice…
Jacob Siner
Marketing Director
Jacob got his bachelor’s in Visual Communication Arts at Liberty University where he graduated a national award-winning designer. Prior…

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Jacob Siner
Marketing Director
Jacob got his bachelor’s in Visual Communication Arts at Liberty University where he graduated a national award-winning designer. Prior to joining Practice Promotions, he worked for one of the world’s premier candle companies where he was instrumental in building digital and social marketing programs from the ground up. He is always learning and seeks to…
Bianca Cherry
Graphic Designer
Bianca received her Bachelor’s of Fine Arts degree, from Longwood University with a concentration in graphic design. She has…

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Bianca Cherry
Graphic Designer
Bianca received her Bachelor’s of Fine Arts degree, from Longwood University with a concentration in graphic design. She has experience in printed, package, and digital design as a student and intern within marketing companies and organizations. Bianca brings precise and well-executed designs in the fast paced environment of a marketing agency. As graphic designer of…
Griffin Howell
Graphic Designer
Griffin graduated from Flagler College in sunny St. Augustine, FL with a Bachelor of Arts in Graphic Design and…

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Griffin Howell
Graphic Designer
Griffin graduated from Flagler College in sunny St. Augustine, FL with a Bachelor of Arts in Graphic Design and Advertising. After graduation, Griffin gained years of valuable experience as a Producer/Director for a local television station in southeastern Virginia. During his time in television, Griffin had the privilege to work with large brand names such…
Grace Bodie
Graphic Designer
Grace achieved her Bachelor’s degree in Visual Communication Arts: Graphic Design at Liberty University, graduating magna cum laude. Prior…

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Grace Bodie
Graphic Designer
Grace achieved her Bachelor’s degree in Visual Communication Arts: Graphic Design at Liberty University, graduating magna cum laude. Prior to joining Practice Promotions, her experience ranged from creating custom identity packages such as logos and business cards to magazine spreads and advertisements for local women and bridal magazines in Central Virginia. Her more recent opportunity was…
Jaret Peerson
Graphic Designer
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Jaret Peerson
Graphic Designer
Mark Cupp
Graphic Designer
Mark double-majored in graphic design and studio arts at Liberty University. Before starting with Practice Promotions, he led detailed…

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Mark Cupp
Graphic Designer
Mark double-majored in graphic design and studio arts at Liberty University. Before starting with Practice Promotions, he led detailed marketing and print production projects as a publications director in Roanoke, Virginia. Mark has received several awards for his unique, detailed illustrations. As a PT Marketing designer, Mark enjoys learning more about his clients and what…
Sara Denney
Graphic Design Intern
Sara Denney graduated from James Madison University with a BFA in Architectural Design in 2018 and is currently enrolled…

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Sara Denney
Graphic Design Intern
Sara Denney graduated from James Madison University with a BFA in Architectural Design in 2018 and is currently enrolled at Virginia Commonwealth University pursuing her MFA in Graphic Design. She is one of our summer interns and is helping our designers update, complete and create designs for our clients. Outside of the office she plays…
Nick Steinkamp
Senior Art Director
Nick brings his talents and expertise to Practice Promotions providing cutting-edge design and art direction of printed materials and…

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Nick Steinkamp
Senior Art Director
Nick brings his talents and expertise to Practice Promotions providing cutting-edge design and art direction of printed materials and web graphics. He has experience with print design, TV production, photography, photo editing, web design, package design and animated web graphics. He held the position of art director at a weekly newspaper for 5 years where…
Bethany Lanza
Senior Print Account Manager
Bethany has many years of experience in managing client relations in business development, account management and marketing. Her experience…

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Bethany Lanza
Senior Print Account Manager
Bethany has many years of experience in managing client relations in business development, account management and marketing. Her experience includes working in technology, healthcare and recruiting. She has a B.A. degree in English, with a minor in Art, from Randolph-Macon College. As an Account Manager, Bethany strives to have all her clients successfully marketing to…
Kayla Kearse
Print Account Manager
Kayla Kearse graduated from George Mason University with a BA in Communications and Visual Arts & Technology. She is…

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Kayla Kearse
Print Account Manager
Kayla Kearse graduated from George Mason University with a BA in Communications and Visual Arts & Technology. She is passionate about visual arts and finding creative ways to deliver messages to different audiences. Her interest in physical therapy began in high school after years of volunteering with an equestrian therapeutic riding program. As a Print…
Melissa Morrison
Print Account Manager
Melissa Morrison brings more than 25 years of combined experience in the fine art, advertising, graphic design, and printing…

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Melissa Morrison
Print Account Manager
Melissa Morrison brings more than 25 years of combined experience in the fine art, advertising, graphic design, and printing industries. From her early teenage years painting wall murals for local businesses, to her later positions as Advertising Coordinator, Graphic Designer, Creative Director, and Print Production Manager, she learned the value of providing a great customer experience…
Megan Shaffer
Print Account Manager
Megan graduated from Christopher Newport University with a Bachelor of Arts degree in Sociology. With a background in wedding…

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Megan Shaffer
Print Account Manager
Megan graduated from Christopher Newport University with a Bachelor of Arts degree in Sociology. With a background in wedding coordinating, being a Resident Assistant, and entrepreneur, she has found that working with people and providing top notch customer service is her passion. Megan understands that every person is unique and should be treated as such,…
Sarah Stafford
Director of Websites & Online Marketing
Sarah graduated with a Bachelors of Arts in Communications from Christopher Newport University. Prior to joining Practice Promotions, Sarah…

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Sarah Stafford
Director of Websites & Online Marketing
Sarah graduated with a Bachelors of Arts in Communications from Christopher Newport University. Prior to joining Practice Promotions, Sarah led the Marketing department for a multi-million dollar construction company for many years. She is excited to bring her marketing expertise to the PT industry here at Practice Promotions.
Anna Martin
Sr. Web Designer & Front End Developer
Anna received her degree in Science, Health, Physical Education and Exercise Science from Virginia Commonwealth University with a concentration…

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Anna Martin
Sr. Web Designer & Front End Developer
Anna received her degree in Science, Health, Physical Education and Exercise Science from Virginia Commonwealth University with a concentration in Community Wellness. Prior to joining Practice Promotions, she ran a successful WordPress website and graphic design company, where she designed and managed over 130 clients in various industries worldwide. As the Website Account Manager and…
Shelley Worsham
Web Designer & Front End Developer
Shelley has years of experience designing websites, graphics, and marketing materials. Prior to joining the Practice Promotions team, she…

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Shelley Worsham
Web Designer & Front End Developer
Shelley has years of experience designing websites, graphics, and marketing materials. Prior to joining the Practice Promotions team, she was the owner of a successful website and graphic design company. As a Front End Web Developer and Designer, Shelley aims to create website designs that are both beautifully designed and functionally easy to navigate. She…
Wesley Taylor
Sr. Digital Marketing Manager
Wesley graduated with a Bachelor of Science in Mass Communications from Virginia Commonwealth University in May 2018. He specializes…

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Wesley Taylor
Sr. Digital Marketing Manager
Wesley graduated with a Bachelor of Science in Mass Communications from Virginia Commonwealth University in May 2018. He specializes in social media, blog writing, and SEO. During college, he gained extensive experiencing constructing social media marketing campaigns and writing blog posts for a strategic communications agency. In his free time, Wesley is a huge sports…
Courtnei Jones
Digital Marketing Manager II
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Courtnei Jones
Digital Marketing Manager II
Daniel Serafin
Digital Marketing Manager II
Daniel received his degree in Business Administration from Roanoke College with a concentration in Marketing. At Roanoke, Daniel was…

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Daniel Serafin
Digital Marketing Manager II
Daniel received his degree in Business Administration from Roanoke College with a concentration in Marketing. At Roanoke, Daniel was a member of the Men’s Lacrosse program and a Business Policy graduate through the Business Administration program. Daniel helped develop and market an ADHD assessment application at Attention Point LLC in Roanoke and worked with marketing…
Daniel Vieth
Digital Marketing Manager II
Daniel graduated with a Bachelor of Science in Communications & Public Relations, and a Masters in Communications & Advocacy…

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Daniel Vieth
Digital Marketing Manager II
Daniel graduated with a Bachelor of Science in Communications & Public Relations, and a Masters in Communications & Advocacy from James Madison University. Prior to joining Practice Promotions, he held communications and digital project management positions at Richmond-based non-profit and charitable organizations, as well as writing and leadershippositions during his time at JMU. He is…
Devon Brandt
Digital Marketing Manager II
Devon graduated from Virginia Commonwealth University with a Bachelor of Science degree in Mass Communications with a focus in…

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Devon Brandt
Digital Marketing Manager II
Devon graduated from Virginia Commonwealth University with a Bachelor of Science degree in Mass Communications with a focus in Public Relations. Prior to joining the Practice Promotions team, she worked extensively for a boutique social media management company, gaining valuable digital marketing experience. As a digital marketing manager, Devon strives to ensure the success of…
Don Hughes
Digital Marketing Manager II
Don has a Masters in Information Systems, played soccer professionally for DC United, spent 15 years in IT, and…

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Don Hughes
Digital Marketing Manager II
Don has a Masters in Information Systems, played soccer professionally for DC United, spent 15 years in IT, and successfully started his own training facility to follow his passion for soccer and training kids. Over the last 7 years has grown the business to a point where he is able to step away from the…
Samantha Villenave
Digital Marketing Manager II
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Samantha Villenave
Digital Marketing Manager II
Veronica Olson
Digital Marketing Manager II
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Veronica Olson
Digital Marketing Manager II
Elise Kinsey
Digital Marketing Manager I
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Elise Kinsey
Digital Marketing Manager I
Graham White
Digital Marketing Manager I
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Graham White
Digital Marketing Manager I
Jarid Weddle
Digital Marketing Manager I
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Jarid Weddle
Digital Marketing Manager I
Lee Adams
Digital Marketing Manager I
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Lee Adams
Digital Marketing Manager I
Shaun Frost
Digital Marketing Manager I
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Shaun Frost
Digital Marketing Manager I
Carter Barnette
Digital Marketing Intern
Carter is currently pursuing dual Bachelor of Arts degrees in both Business and Sports/Exercise Studies at Randolph College. While…

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Carter Barnette
Digital Marketing Intern
Carter is currently pursuing dual Bachelor of Arts degrees in both Business and Sports/Exercise Studies at Randolph College. While in school, he has gained valuable experience while working in the school’s Career Development Center. In this position, he has helped students prepare for careers, plan school events, as well as improve a school-run networking platform.…
Ashley Gilmartin
Finance Director
Ashley comes to us with over 15 years of progressive experience in corporate finance and business administration. From her…

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Ashley Gilmartin
Finance Director
Ashley comes to us with over 15 years of progressive experience in corporate finance and business administration. From her first job as a receptionist to her most recent position as CFO for the worlds #1 fifth wheel manufacturer, she has gained an in-depth knowledge of the inner workings of a small business and how to…
Elizabeth Stone
Copywriter
Elizabeth Stone graduated from the University of Mary Washington in 2018. She graduated with honors in both Creative Writing…

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Elizabeth Stone
Copywriter