When it comes to marketing to patients, many practice owners struggle to determine where to begin or feel hesitant because past attempts have not yielded good results. A key component to any marketing program, but especially to patient marketing is consistency. Ad hoc or sporadic efforts will not generate reliable results.
Think about this—offering a free consultation in April, a giveaway in July, and an online coupon in November may feel like your patients are getting a lot of perks for free and that is plenty of reasons to come back to the clinic. However, your patients may forget to call in April for the free consultation and then going back to PT falls off their radar. By the time they are notified about the July giveaway or stumble across the online coupon, the patient has probably already started an OTC pain regime or has decided that they don’t have time for PT.
A successful patient marketing program starts with both short-term and long-term planning. Before you market to patients, it is important to make sure that you are set up for success. Here are some easy ways to plan for the short term:
Long term planning includes facts and figures, but is more about getting creative with your marketing (while remaining realistic about what you can accomplish). Here are some programs that can help increase the number of patient visits to your practice:
As you start thinking about marketing to your patients, remember that consistency is key to getting more patients to visit your practice. For more information, contact us today!
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