Is your current marketing plan keeping your monthly new and reactive patients where they need to be?
Check out how MMA & Sports Rehab boosted their monthly patient stats by printing and mailing their clinic newsletters:
Dr. Ujjwal Shakya is the founder of MSR (MMA & Sports Rehab), located in Falls Church, Virginia. Ujjwal began using the Ultimate PT Marketing System in October 2016 to give his team access to many marketing tools materials including a monthly digital clinic newsletter.
Every month, MSR would send monthly clinic newsletters out via email which resulted in fairly consistent numbers of new and reactivated patients.
But Ujjwal wanted to increase patient volume even more…
How A Direct-Mail Clinic Newsletter Broke The Barrier
Like all other Private PT owners, Ujjwal faced the same hardships many PT practices faced due to the Covid-19 pandemic. While MSR would normally see 20-40 new and reactivated patients per month, COVID cut those numbers in half.
However, in August 2020, Ujjwal ramped up his marketing efforts and decided to direct mail his newsletters to 1,899 patients. Almost immediately, he started seeing a return. In September, Ujjwal had 30 reactivated patients, increasing revenue by up to $28,800!
It’s important to expose yourself to everywhere and to get your visibility out there. By doing that, You are increasing your chances for a client or patient to approach you. And that’s important to our practice.Dr. Ujjwal Shakya on the PT Marketing Power Hour Podcast
In addition to his direct-mailing efforts, Ujjwal encouraged his team to ask patients to leave Google reviews. Currently, MSR MMA & Rehab has 134 5-Star reviews.
Practice owners both love and dread the patient testimonial. Good reviews can attract new patients and foster referral relationships – it can even boost your SEO!
Here is an example:
Ujjwal, Dr. Michael, and the entire team are knowledgeable, professional & encouraging. They helped me to a speedy recovery and continued to remind me to not lose hope throughout the journey. I can’t thank them enough. I would highly recommend them.”Tanya S., Google Review
Check out the marketing system MSR MMA & Sports Rehab used here.