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Maximize Your Patient Newsletter Results Training

Follow These 3 Key Steps to Maximize Your Patient Newsletter Results:

1. KNOW YOUR AUDIENCE

Your audience consists of more than just one group. It’s important to include physicians, healthcare networks, other physical therapists, and past and present patients in your target audience.

2. PROVIDE VALUABLE CONTENT

Once you understand your audience, discover what’s valuable to them. Include information in your newsletters like health tips, exercises, and contact information that people will want to hold on to and even share with others, creating “super fans.”

3. PREPARE TO DELIVER

Begin a long-term marketing strategy utilizing email, social media platforms, direct mail, and in-person methods to distribute your newsletter and reach as many people as possible.

Step 1 - Know Your Audience

1. Past Patients 

  • Don’t let discharged patients forget you
  • Encourage them to take action when an old condition flares up or a new one arises
  • Continue referring family & friends  

2. Current Patients

  • Motivate and engage to keep appointments
  • Increase word-of-mouth referrals 


3. Physicians & Networks 

  • Create a big impression
  • Great content to distribute in waiting rooms
  • Encourage referrals 
  • Stay top of mind with partners, case workers, lawyers, etc. 


4. Attract Top Therapists 

  • Use as a PR tool for recruitment
  • Make your practice stand out
  • Show your culture to attract the best candidates 
  • Emphasize that you are growing and hiring

Step 2 - Provide Valuable Content

1. Tell Stories 

  • Tell patient successes (with written consent)
  • Spotlight your therapists
  • Showcase techniques or equipment obtained
  • Highlight events and celebrations 

 

2. Provide Photos

  • Show your therapists in action!
  • Spotlight latest equipment and facility
  • Have professional headshots of staff members 

 

3. Create Value

  • Educate past patients on different conditions
  • Encourage patients to turn to PT first
  • Share health tips, recipes, & exercises patients will want to hang on to
  • Hold contests or quizzes for readers 


4. Call Them To Action!

  • Provide incentive to refer friends or family
  • Invite them to workshop events 
  • Include reactivation consult offers

Step 3 - Maximize Delivery

1. Deliver By Email 

  • Update your email list monthly
  • Take off people that bounce or have not opened emails in over 12 months 
  • Digital newsletters are sent out monthly 


2. Publish On Social Media

  • Post to social media each month
  • Boost posts on facebook, twitter, and other platforms to reach more people
  • Monitor clicks and engagement 


3. Use Direct Mail

  • Reaches 95%+ of people
  • Patients remember your brand 75% better with direct mail, vs. 44% with just digital alone*
  • Direct mail is more likely to drive behavior than digital* 
  • Gets shared more and makes an impression
  • Include patients from the past 3-5 years (sweetspot)
  • Lists are cleaned to remove bad addresses or if people move out of the area 


4. Physically Distribute 

  • Send a copy home with each current patient (this gets your newsletter to the spouse and other family members)
  • Display in physicians’ waiting rooms
  • Display with partners, such as attorneys, gyms, sports stores, etc.
  • Give to workshop participants

How Do You Achieve Maximum Results?

Reach as MANY people as possible, in as many DIFFERENT ways as possible, as OFTEN as possible, and with the RIGHT message 

Questions on Printing Your Patient Newsletters?

Download the PDF

How Do You Achieve Maximum Results?

Reach as MANY people as possible, in as many DIFFERENT ways as possible, as OFTEN as possible, and with the RIGHT message 

Questions on Printing Your Patient Newsletters?

Questions about your current patient newsletters or looking to add a patient newsletter?

Contact your account manager today! 800-594-7656