Running your own business is more than a full-time job. You are the owner, CEO, PT, admin, and marketing manager (just to name a few). Now, if you could simplify your private practice marketing and almost automate it from month to month, then you could save serious time and focus on other areas of your business. Here are some easy ideas and tools you can use to make your marketing machine run smoothly.
1. Develop a private practice marketing plan
A marketing plan helps to streamline your daily, weekly, and monthly marketing campaigns and projects. And, it ensures that the work you are doing aligns with your business and growth goals. Your marketing plan should include your newsletter, website, emails, social media etc. One of the biggest benefits of developing a marketing plan is that you can use the previous year’s as a baseline and can hit the ground running in January.
2. Measure what’s working (and stop what’s not)
Ever feel like you have 6 pots on the stove and can’t stir them all at once. Sometimes less is more when it comes to your marketing projects. But, how do you know what to keep and what to stop doing? Start by writing down each piece of marketing you do each month on an index card. Then, write how many new patients you got from that marketing project. Some projects, like your website and social media, are always going to stay. However, did those flyers at the rec center or the ad on the church bulletin generate any appointments? If not, monitor those closely for the next 2 months. If still no bites, then cancel the programs and refocus your efforts on the programs that generate results.
3. Upgrade and automate
Does making even the simplest change on your website take 3x as long as it should? It’s probably time for a new, easy to update website. A modern website and eye-catching design can really make a difference in how you get more new patients. New websites have optimized designs and content that makes them more searchable in Google and easy to use on a mobile device. Your new website can also streamline your other digital marketing- by automatically sharing new blog posts to social media and sending patients online to enter their intake and appointment information.
4. Delegate tasks and responsibilities
Too often, practice owners try to shoulder all the burdens of managing their business. When it comes to your marketing, you can definitely delegate both tasks and responsibilities to other capable staff members. Let’s use your monthly newsletter as an example. First, develop a plan for your practice news and updates so that each month you are not trying to think of new ideas but just new content. Next, choose a staff member to handle the tasks of reviewing the newsletter, sending your content to the marketing company, and compiling the mailing list. Then, once they have successfully managed a couple months’ newsletters, transfer full responsibility for the marketing program to them. This might feel scary at first, but it will free up valuable hours of your time to focus on treating patients and growing your practice.
As the owner, you spend a lot of time shifting from one hat to another. And, all that context shifting can limit productivity and increase the amount of time it takes to complete individual tasks. When it comes to your private practice marketing, your efforts should be simply and streamlined from week to week and month to month. The biggest investment should be the year to year annual plan and strategy. What are you doing today? What do you want to do tomorrow? And, what do you need to do to make that a reality? By using your time, effort, and resources wisely, you can do more with less work and see even better results!