Advice From A Clinic Who Is Recovering Quickly!
Austin Manual Therapy Associates Joined Practice Promotions right at the beginning of the COVID-19 Pandemic. An incredibly tough start to a new marketing Plan!
Like most clinics, patient volume to a nosedive at first.
Jacob Harris, Director of Finance and Operations, stated they were on track to have their most profitable, record-breaking year. But thanks to Covid-19, that didn’t look likely anymore. How could they keep their business running during a time of stay at home orders?
They had a choice. Shut down until this is all over… or continue marketing and let our patients know we are still here serving them.
To Jacob & the AMTA team, the choice was clear. There is no way around this pandemic, the only way is to get through it.
AMTA began training with their Account Managers. As an Ultimate plus client, they received coaching and additional service for both print and digital marketing. After about a month, their account manager reached out to see how things were going?
The response blew us away.
Jacob stated “y’all at Practice Promotions seemed ready for this, almost. You were able to help us transition so smoothly with not only a fantastic new website, but with all of the email campaigns, and newsletter, that without those, we would REALLY be hurting right now.”
Austin Manual Therapy weathered the storm, and have already begun recovering. An absolutely incredible story amidst such challenging times!
Their Keys To Success:
The best decision AMTA made was to take the time & use every marketing resource they had access to so patients would keep listening. We ask Jacob & Maricela Harris, “What advice would you give other practice owners based on your experience during COVID & using the resources you have?”
“Communication with Practice Promotions is essential. We didn’t communicate our needs effectively enough and consequently felt the impact when many of our patients didn’t even realize we were open for business, despite our efforts. It was a lost opportunity; communication needs to be a top priority. We wished we would have taken better advantage of that in the beginning.
Utilize your marketing tools! The way practice Promotions has worked with us and held us accountable every step of the process, really allowed us to come up with an amazing and polished website and marketing plan. We are receiving great response and feedback from our newsletters and emails and our patients are so appreciative that we are connecting them during this period.”
Marketing Tools they Used:
- Website Popups & Headlines
- Email Campaigns
- Direct-Mail Newsletters
- Expert Consults
Building On Success: Gathering Patient Reviews After COVID
After months of utilizing their Marketing Tools, AMTA found another huge success after a clinic email lead to a spike in reviews! AMTA send a follow-up email to those who used telehealth or visited during Covid-19 to assess and better their safety measure for patients. A simple email headline not only boasted an amazing email open rate, but also lead to a huge spike in Google reviews!
Subject Line: Thank you For your Trust. Would You Share your Feedback?
We are reaching out to say Thank you for trusting our staff with your health, well being, and physical therapy needs. We are assessing our services and truly hot that we have met your expectations…Would you mind sharing your experience?
This email alone had a 45% open rate, 27% Click rate, and 16 instant new reviews.