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Detailed Google Consumer Insights Takeaways

Google has been documenting consumer insights regarding smartphone search trends since 2016*.

Google has provided detailed local search conversion statistics indicating continual growth in people finding and interacting with local businesses. They just released their stats and here’s what this data means for PT Practices.

(You can read the full report here)

*Google/Purchased Digital Diary, “How Consumers Solve Their Needs in the Moment,” smartphone users=1000, local searchers=634, purchases=1,140, May 2016.

The 4 Key Takeaways for Private PT Clinics:

Takeaway #1

 

“76% of people who search for a local business on their smartphone, visit a physical place within 24 hours and 28% of those searches result in a purchase.”

 

Right now, more consumers are interacting with businesses on their smartphones or desktop devices before physically visiting them. When consumers search for your business, usually the first thing to pop up is your Google business. Google mybusiness is the gateway to your practice.

While PT Practices have been deemed essential businesses, more prospects are interested in how your business is operating under CDC Guidelines. Google mybusiness can update information in real-time, So how your online profile is setup determines what information is shown on Google maps.

Be sure to include updated business hours & contact information.

In addition, list as many services such as shoulder pain, Physical therapy, or any specializations such as manual or aquatic (or Telehealth.)

Google mybusiness will also show your reviews. Patient reviews are an essential part of every PT Practice marketing funnel. You can use a reputation management software to help gather reviews to share on Google or Facebook. 77% of users don’t trust reviews older than three months, so be sure to keep those up-to-date.

Keeping all your information up-to-date will result in higher organic search results.

Not sure where to start? We have a full team of marketing experts that can help! Check out our review system in our website plans & pricing.

Takeaway #2

 

“54% of people say their phones reduce stress and/or anxiety in their lives.”

Patients are driven to do business after successfully finding out information such as location, what you are offering, or hours.

Today, some patients may not be comfortable with going outside their homes. If your practice is offering Telehealth, let your patients know! Your practice can drive a lot of success by reaching out to those who are still uncomfortable coming out of their homes. Patients will have questions since Telehealth is fairly new in the PT industry. Whether you’re still thinking about using Telehealth or already have Telehealth, start marketing it as a valuable service today.

 

Takeaway #3

 

“79% of people say they’re more likely to revisit and/or share a mobile site if it’s easy to use.”

It’s no question that people are spending more and more time on their phones these days. Between checking emails, social media, schoolwork, netflix, or websites, people are constantly on their phones (On average 3 hours a day.) Start thinking about a prospect looking at your website. Is the design and content geared to your brand? Ultimately, your website should function better than it’s desktop.

What makes a good PT Website that Attracts Patients?

  1. PT Services
  2. Common Conditions
  3. Easy way to book appointments
  4. You want your website to match your brand and for your patients to understand your mission and believe it’s the #1 clinic for them.

Final Takeaway #4

 

“60% of people say smartphones help them feel more confident and prepared. “

Having all the information an arms length away is an opportunity a business should take advantage of. But is your information correct in helping your potential prospects become prepared for their journey with you? Here are 6 Must-Haves on your website.

  1. Home page
  2. About us
  3. Our Staff
  4. Our Services
  5. Contact us
  6. Testimonials

Browsing your website is the moment the consumer decides to choose you. And whether or not the appointment happens on mobile, these moments are increasingly influenced by mobile. These pages will help prepare your clients for their first visit with your practice.

According to the “State of Digital Customer Experience Report 2019” 61% of consumers will stop doing business with a brand due to a poor digital customer experience. So, It is important to spend enough time and resources on your website and these pages so that your content is helpful and informative.

Summarizing Google’s local search conversion statistics:

  1. It’s important to keep your Google Mybusiness up-to-date so your prospects are getting the correct information.
  2. Consumers feel safe on their phones. Since there is a lot of unknown and anxiety in the world If you are offering Telehealth or other options for patients, let them know.
  3. Make sure your website is mobile-friendly to keep users engaged.
  4. Keep your website up-to-date to help patients feel prepared before coming in for a visit.

Remember, Online interaction plays a big role in influencing the patient’s decision. Even if they don’t make an appointment online, mobile plays a part in making the sale. Looking ahead, there is a lot of unknown. What is known is we are here to help you with your marketing needs and see you through your journey.

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A 5-Step Formula to 2X Your New Patients

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