Ever heard someone say print is dead?
If this clinic had believed that, Covid might have drowned them.
Like many other PT Clinics, Full Potential felt the hit of Covid-19. However, they didn’t know it would be this bad. At the start of 2020, they were averaging about 1100 patient visits. Come April, It was a nightmare no business owner ever wants to experience, No monthly patient visits.
As an Ultimate client, Full Potential has both a digital and print account manager. Together, Full Potential and their team of marketing experts decided to keep their marketing going.
Diving Right In.
Full Potential did not cut back on their marketing but instead ramped it up. They continued to print and deliver their Patient Newsletter to a list of over 6500 patients. Their Newsletter consists of custom content as well as an open letter written by Full Potential PT Owner, Vince, to their patients to keep them up-to-date about the practice. Full Potential also includes other PT’s custom content as well.
Full Potential has also utilized other print products for their marketing, including printed Physician Mailers and a brochure highlighting their women’s health services. On top of print marketing, Full Potential had a full website redesign to complement their newsletters. Digital Marketing is powerful, but when it’s combined with print, it’s unstoppable!
From Staying Afloat To Setting Sail.
Full Potential continued their monthly meetings with their account managers throughout 2020. They’re an engaged client that stays involved with their print and digital products, tools, and services. Full Potential takes the time to regularly connect with account managers, attend webinars, and learn new methods to grow their own marketing results in partnership with the Physical Therapy Marketing Strategy.
As a result of their continued efforts, Full Potential is doing better in June and July than they had all of 2020!
Kaylin Shores, Full Potentials Marketing Manager, wrote:
” Working with Practice Promotions has been such a pleasure. The team that works with us is so knowledgeable and helpful. We are very happy that we have the chance to work with you all. Thank you!”
Full Potential uses the Ultimate PT Marketing System. Learn more about it here.