Every practice needs a high-quality, professional website to attract new patients to PT. There are three primary ways that patients find a physical therapy practice—through word of mouth referrals by friends and family, direct referral from a physician, and online via search engines or social media. Your practice’s website needs to easily support each of these conversion paths to attract the maximum number of new patients. Let’s look at some simple website tips that can increase referrals and improve online presence.
Tips for Attracting More Patients
Make it easy for friends and family to refer
Word of mouth referrals are the #1 source of new patients for physical therapy. People often talk to their friends and family about health-related issues first, before contacting a physician. For example, someone mentions to a friend that they are having back pain. The friend, who saw you for PT and is now pain-free, will probably recommend your practice and care. What’s next? Most people will need additional research prior making an appointment.
Often, this means searching online for your practice and its website. People can search either by the practice name, its location or a specific treatment. You want your website to appear at the top of the search results so that they can find you easily. By having a well-designed website with robust copy optimized for search engines, you can rise to the top. You also want to include your location as part of your page titles so that visitors can find you even if they forget the clinic name.
Additionally, if you have a referral incentive program, you want to ensure that both the prospect and the past patient get their reward. Make this easy by adding a form field on the “Make Appointment” form to reference the name of the referrer. Follow up by calling both the new patient and past one to thank them for their referral.
Have specialized content on key medical conditions
Almost everyone starts their “medical care” online. They research the condition, i.e. back pain, and see what the Internet has to say. While it might be impossible to be the next WedMD, you can provide accurate and educational content about how PT can help treat different conditions.
This also can help attract physician referrals too. The patient care coordinator or doctor might need reassurance that physical therapy is the right course of treatment. By providing educational content, you can demonstrate your expertise and confirm that PT is a good fit for the patient.
Check out this example from our client, PT of Melissa, on how physical therapy can help back pain.
Improve your search engine rankings
Whether a friend, family member or physician refers them to physical therapy, patients still often will go online to find out more. They will turn to Google as their starting point on the path to research prior to making an appointment. That means—you need to be at the top of the search engine results so that you are their first choice for PT. But how can you get there?
Almost all our website tips ladder up to the same goal, a well-established online presence and high-quality website that gets more patients.
Your website’s services and conditions pages will help your Google rankings. And, you can generate even more visitors and searchability with blogging and social media. A physical therapy tips blog can take your treatments and help patients connect them to their specific needs. For example, a blog post about how to lift heavy items safely to prevent back pain shows patients that you care about both treating and preventing injuries.
Now, what if you shared that post on Facebook and Twitter? Your followers can Like or Share the post and click through to your website to read the blog. More people visiting your website and its pages equals more volume for Google to rank against.
Marketing your PT practice online can be a complex task. But, you can follow these easy website tips to build credibility with patients, attract new referring physicians and rank at the top of the search results. Like us on LinkedIn for more marketing and physical therapy best practices.