Is Your Website Traffic High, But Your New Patients Low?
How do you know if people visit your practice’s website for 5 seconds and leave vs. or staying and engaging? By checking Bounce Rates!
A Bounce Rate is the percentage of single-page visits (or website sessions) where the user does not engage with anything on the page. In other words, the visit starts and ends with no action in between.
On the other hand, Conversions happen when a visitor to your website completes a goal (or action). This could mean signing up for a Newsletter, scheduling an appointment, or asking for more information.
It’s the exact opposite of a bounce!
You are getting their information to further market your therapy or services and bring them in as a new patient.
Today, we will discuss how lowering your bounce rate can impact your New Patient Conversion.
But first, what is a good Bounce Rate?
No website has a 0% Bounce Rate.
On average, a bounce rate of 50% or less is excellent. 50%-70% isn’t alarming but should be looked at. Over 70% needs to be addressed as soon as possible. When you decrease your bounce rate, you instantly increase the number of potential new patients your website can convert.
To Start, Let’s Take A Look At Your Site-Wide Bounce Rate:
Log in to your Google Analytics and select Audience.
Click on Overview.
Once you click on Overview, you will see your Bounce Rate on the right.
Individual Page Bounce Rate
You can also look at your Bounce Rate for individual pages on your site! Here’s how:
Look back at your tabs. Select the Behavior tab.
From there, select Site content and All Pages.
Perfect, You got it!
If you look at the left, you’ll see the individual pages. On the Right, you’ll see the Bounce Rates for those pages.
Now That You Have Found Your Bounce Rate, Let’s Break It Down:
If too many people – say 65% or higher – are bouncing off your site, you could as much as double your New Patient Conversions simply by improving this stat.
Regardless if it’s excellent, good, or bad, here are some of the most common issues that cause it to rise and what the top practices are doing to lower them:
Your site is slow to load.
Site speed is huge to Google Algorithm. Consumers are not patient these days, they want their content right now. How can you check your speed? You can use a free tool such as Pingdom to see where you fall.
Headlines that aren’t relevant.
Using keywords in your title that aren’t relevant to your content will prompt users to leave your page. Do keyword research before you start writing content. What words or phrases are your customers searching for? Once you are able to drill that down, you can start writing relatable content and users will stay on your page longer. Check out more headline website tips in our SEO for PT article.
Your content isn’t new or fresh.
Creating fresh content regularly will generate more leads. You can do this by keeping up with the latest trends. Powerful content is great, but is it hitting on your consumers’ pain point? Here are some other great tips on how to keep your blog post up-to-date.
Design your website with the patient in mind.
94% of customer feedback provided to websites is design related. You have about 2 seconds to make sure the customer is impressed, not confused, and gets a trustworthy feeling from your clinic. Click here to see what the best physical therapy websites have in common.
Pop-ups: How the right pop-up will attract those leads.
We can all agree that pop-ups are frustrating. However, having the right popup or chatbot can generate great conversion rates. A Chatbot can grow your email list quickly if it is designed correctly.
Let’s take a look at 2 of our customers before and after chatbot to see how integrating the right chatbot, decreased their bounce rate:
Ellis Physical Therapy:
Recovery Physical Therapy:
Bonus Tip: If you’re doing all the right things and bounce rate is still high, consider WHERE your traffic is coming from. Do most visitors come from Facebook ads but bounce? You may need to change the audience!
Now That You’ve Digested These Tips, How Long Until You See Results?
It’s a marathon, not a sprint, right? As you start to make your game plan, you can break down exactly where your pain points are coming from, and adjust them. Start with your most visited web pages and watch Google Analytics weekly for 3-4 weeks.
These things take time and effort. This is only step 3 of the Ultimate PT Marketing Funnel. Once you start making these minor adjustments, your new patient conversion should begin to improve. For more new patient conversion tips, get a free copy of the Ultimate PT Marketing Funnel and start improving your results today.
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