Is Your Website Traffic High, But Your New Patients Low?
How do you know if people visit your practice’s website for 5 seconds and leave vs. or staying and engaging? By checking Bounce Rates!
A Bounce Rate is the percentage of single-page visits (or website sessions) where the user does not engage with anything on the page. In other words, the visit starts and ends with no action in between.
On the other hand, Conversions happen when a visitor to your website completes a goal (or action). This could mean signing up for a Newsletter, scheduling an appointment, or asking for more information.
It’s the exact opposite of a bounce!
You are getting their information to further market your therapy or services and bring them in as a new patient.
Today, we will discuss how lowering your bounce rate can impact your New Patient Conversion.
But first, what is a good Bounce Rate?
No website has a 0% Bounce Rate.
On average, a bounce rate of 50% or less is excellent. 50%-70% isn’t alarming but should be looked at. Over 70% needs to be addressed as soon as possible. When you decrease your bounce rate, you instantly increase the number of potential new patients your website can convert.