When it comes to your practice’s website, there is a lot more to consider beyond the design and features. Think about your site as a classic car—flawless bodywork, a flashy paint job, and custom interior look fantastic, but if the engine doesn’t work it’s not going to take you anywhere! Websites are very similar—a trendy design and professional photos can give the appearance of a great site, but if the content, function, and SEO aren’t top-notch then the site will not generate stellar results.
Now comes the challenging part- how do you know what to “behind the screen” to make your website a rock star? Check out the below SEO tips, and we also recommend saving this handy infographic from HubSpot.
There is more going on behind the screen that you might think! To be truly successful across all components, we recommend investing in a professional web design and development company (click here). Additionally, you need a high-quality CMS (Content Management System) such as WordPress that allows you to integrate various plugins for even better performance. Here are some tips to get you started:
Ultimately, the SEO algorithm is the technical calculation that contributes to your web page’s ranking in search engine results. Most importantly, Google bases its SEO algorithm partly on the mobile optimization of the site. For more info read this article.
When you view your website on a smartphone- what do you see? Is it just a smaller scale version of how your site looks on a desktop? Or does the site’s design tailor specifically to a mobile view? Your ideal scene for your website should be one design that tailors to mobile AND responsively scales up to a desktop view. Huh?
Navigating the mobile and responsive web design world can be a challenge even for an experienced web developer. That is why we recommend that you always consider a professional when redesigning or rebuilding your website. An industry pro will know the tools, functional capabilities, and tricks of the trade to get your site up to par. A web developer should also be able to consult on content and SEO to ensure you get the maximum results from your website.
This is one of the biggest pain points for many practices looking to increase their online presence. Because search engines maintain high-quality standards and use a secret system of bots and algorithms, it’s not uncommon for a new or newly-optimized website to take 6-12 months to begin ranking.
The amount of time also depends on local competition. And during that time, it’s hard to test your adjustment without a significant amount of waiting. So, how do you know your SEO strategy is working if it takes that long?
This is where it helps to either have professional help or at least professional tools. The right keyword software can keep track of every improvement in your rankings even if it’s on page 27. This allows you to make sure your rankings improve steadily, even if it takes time to reach the first few pages. Most keyword tools can also show you what search terms your pages are ranking for – even ones you didn’t know about.
SEO is the marathon of the “Marketing Olympics.” It’s ok to be patient, but never stop running at a steady pace. If your site is new or newly-optimized, consider budgeting for Search Engine Marketing (SEM) like Google Ads to supplement your traffic until your rankings improve.
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