You didn’t go to school to learn marketing. And that book on marketing that your uncle gave you is probably super out-of-date.
Plus, there are thousands of so-called “Marketing Experts” out there, but far fewer people who understand how to market a physical therapy practice, specifically.
So–how do you learn how to market and grow your private practice? Luckily, there are resources you can count on to provide trustworthy, valuable, and experienced information.
To help you find them, I’ve put together a list of credible resources on marketing and planning your practice’s growth. If it’s on this list, you can trust what it says.
Please note: pick and choose which resources will be valuable to you! You don’t have to go through all of them.
- PT Marketing Podcasts
- Finance Resources
- PT Marketing Workshops
- Planning Resources
- Website & Clinic Marketing Ideas
- Industry Resources
PT Marketing Podcasts
Most PT Owners want to grow their clinic but lack the time or business training to reach their full potential. The PT Marketing Power Hour highlights successful marketing strategies from North America’s fastest-growing clinics so you can learn from their wins and power your patient growth in 1 hour or less. Yes, it’s our own podcast, but yes, it’s super helpful! Listen on Spotify, Apple Podcasts, and wherever podcasts are found.
Grow Your Practice Podcast with Chad Madden
We also love Breakthrough’s PT marketing podcast, which brings you no-nonsense marketing & business growth strategies that deliver new patients and high profits. A multi-location practice owner and the co-founder of Breakthrough PT Marketing, Chad grew his practice 600% in the last 5 years using direct-to-consumer marketing strategies.
Planning
2023 Annual Patient Acquisition Plan
Does planning your marketing make you go “ugh”? Then this marketing PDF is for you. Discover the proven PT marketing formula used by over 1,300 PT, OT, Rehab, & Multidiscipline clinics in North America that allows you to 2X your new patients by going directly to the consumer – without having to beg for physician referrals!
The 5 Core PT Marketing Metrics
What percentage of your patients are returning patients vs new patients? What does it cost you to acquire a new patient? This simple infographic highlights the 5 key marketing metrics that you and your entire staff should know. You can’t plan for growth if you don’t understand your current status.
The Google Review Cheat Sheet for Practice Owners
Asking for Google reviews can be really awkward, but they serve as one of the most important pieces to building trust with your patients. Here’s 5 steps to getting more 5-star reviews!
Finance
Managing Your PT Practice Marketing Budget
This short-and-sweet blog post will help you determine the right marketing budget for your physical therapy practice. Most practice owners know they have to spend money on marketing. But, many struggle with finding the right balance and budget. Answering a few simple questions about your practice can help you define your marketing goals and the budget needed to achieve them. If you’re confused about budgeting, start here.
Practice Expansion Checklist by Econologics
Do you want to expand your business, but need some guidance on when to pull the trigger? We’ve benefited from the Econologics team’s sound financial advice for over a decade, and you can too.
This checklist will help you stop dreaming and start planning! Learn when the time is right and when expansion plans should wait to avoid pitfalls on your journey.
Increase the Value of Your Practice Cheat Sheet
What’s your exit strategy? Whether you want to retire or move on to something new, you need to increase the value of your practice. This Breakthrough PT Marketing cheat sheet will help you add value to your practice before you sell.
Driving Financial Success through Medicare Reimbursement
Understanding the benefits of Medicare reimbursement is essential for patients and physical therapy practices, as it directly impacts the availability and quality of care. Here is a short blog on how to gain more financial success using Medicare reimbursements.
PT Marketing Workshops
The Ultimate PT Marketing Strategy Workshop
We’ve been running this workshop for almost two years because it works and PT owners love it. This 10-minute video workshop teaches you how to create a high-converting new patient funnel in 5 simple steps. Comes with a print version of the workshop, the Ultimate PT Marketing Kit, which we mail directly to you free of charge.
Website & Clinic Marketing Ideas
5 Ways to Increase Physician Referrals to Your PT Practice
Physician referrals aren’t necessary to run a successful PT clinic. In fact, we often tell you NOT to rely on them too heavily…but physician referrals can still generate revenue for your practice. This blog post walks you through how to build trust with providers to increase your referrals effectively.
How to Market Physical Therapy Direct Access in 2023
Marketing directly to patients is the only way private clinics can control their monthly patient volume and not depend on other businesses. And in 2023 that’s more important than ever! This blog gives achievable, powerful instructions on how to market directly to patients and not rely on physician referrals.
Keeping your website up-to-date with fresh content is one of the easiest ways to build more engagement with patients! Here are three impactful edits you can make in less than ten minutes.
Industry Knowledge
State of Rehab Therapy 2023 with WebPT
Want to know what the rehab therapy industry really looks like? Surveying nearly 6,000 rehab therapy professionals, this download from WebPT will take you on a ride that shows you a comprehensive analysis of the state of rehab therapy!
Go forth and conquer!
Now, armed with all this PT marketing knowledge, you have the knowledge and confidence to grow your practice. Get out there and help some people.
Enjoyed this blog post? Think there’s something we missed? Shoot me an email at avery@practice-promotions.com. I’d love to connect!