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How much does physical therapy marketing cost?
Launching a new clinic? A website plus SEO to get found on Google and AI search typically runs $1,000–$2,000/month. It only takes 1–2 new patients a month (at a $1,000 lifetime value each) to cover that cost.
Growing past 5 providers or adding a second location? Plan for $2,000–$3,000/month. That covers your website, SEO, and Google Ads. About 3 new patients a month pays it off.
Scaling to multiple locations? Budget $3,000–$4,000/month. That covers website, SEO, Google Ads, per-location marketing, plus social and email. Just 4–5 new patients covers the cost.
Already an enterprise brand with 5+, 20+, or even 250+ locations? Expect to invest more overall, so every location performs. But you’ll actually pay less per location than a smaller clinic does.
Is it cheaper to hire a Marketing Coordinator or work with a physical therapy marketing agency?
A full-time Marketing Coordinator runs about $60,000/year plus benefits — roughly $5,000+/month. Compare that to $2,000–$3,000/month with a physical therapy marketing agency, and you’re getting a full team (Customer Success Manager, Google Ads Specialist, SEO Specialist, social media specialist, and graphic designer) for less than the cost of one employee.
We love partnering with clinics that have an in-house Marketing Coordinator to own the strategy – but if you’re weighing an agency against a new hire, an agency delivers more expert support at a much lower cost.
Is this a monthly retainer, or one-time project pricing?
We run monthly marketing subscriptions rather than one-time projects, because physical therapy marketing isn’t a “set it and forget it” job. Google’s algorithm and AI search are constantly evolving, so your SEO needs ongoing attention, your website needs regular updates (new locations, providers, etc.), and social media, Google Ads, and email marketing all require monthly effort to work.
Your monthly fee also offsets the big upfront cost of website development.
We offer 12-month and 24-month contract options — sign a 24-month term and we’ll build your website free, saving you $200–$300/month.
Are there setup fees in addition to the monthly cost?
No setup fees, ever. Website setup is fully included in your monthly cost.
Do you require a long-term contract, or can I cancel anytime?
We offer 12-month and 24-month contract options. After your initial term, your agreement renews in 3-month increments, and you can cancel anytime with 1 month’s notice before renewal.
What's included at each pricing tier?
Platinum — Website, SEO, AI search optimization, a dedicated Customer Success Manager, and monthly reports.
Pro — Everything in Platinum, plus Google Ads management from a dedicated Specialist experienced in PT and physio campaigns.
Ultimate Patient Engagement System — Everything in Platinum and Pro, plus done-for-you social media, email marketing, digital newsletters, optional print marketing, and a dedicated Patient Engagement Specialist.
Enterprise — Everything in the Ultimate Patient Engagement System, plus a VIP Customer Success Manager and assistant, systems built to scale across 5+ locations, and complex multi-location/multi-brand website design.
Do prices vary based on clinic size or number of locations?
Yes — we charge an extra $175 per location starting with your second location. Each location needs its own Google Business Profile, website page, and Google Ads campaigns, so we market every location like its own business.
Is there a minimum Google Ads spend required, and is that separate from your fee?
Yes, Google Ads spend is paid directly to Google and is separate from our management fee, which is already included in your monthly subscription. We typically recommend $500–$1,000/month per location — though you don’t have to run ads everywhere at once. Many clients rotate ad spend between locations, which is a great way to give a new or struggling location a boost.
Do you offer any new patient guarantees?
Yes! On our Pro and Ultimate plans, we guarantee 20 qualified new patient calls per month. From there, it’s up to your front desk to answer and get them on the schedule. If we don’t hit that number, your next month is free.
AI can build me a website today. Why should I work with a physical therapy marketing agency?
AI can spin up a website that looks decent — but looking good and ranking on Google are two very different things.
Without real SEO work behind it, an AI-built site has no way to actually get found by patients searching for care.
That’s the gap a physical therapy marketing agency fills: Practice Promotions websites book appointments at 4x the industry average, because they’re built and optimized by a team that knows how to turn traffic into booked patients — not just page views.