Print marketing is still a great way for physical therapy clinics to book more appointments. Why? In fact, 84% of consumers read direct mail immediately or the same day they bring it inside their residence. Print can include postcards, newsletters, mailers, or in-clinic materials like brochures, new patient welcome packs, rack cards, or posters.
Practice Promotions’ print marketing services helps you connect with past patients who may have opted out of your emails. Postcards and newsletters are also an effective way to inform patients of a new clinic location, showcase new service or specialty, or advertise a cash-pay service. Direct mail breaks through the noise and clutter of email, text, social media, and digital advertising and can bring you 5-10 new patients / month with low effort from you.
Types of Print Marketing for Physical Therapy Clinics
Newsletters
Mailing a monthly or quarterly newsletter with seasonal content and clinic updates gives your marketing a personal touch.
Postcards
Our most popular offering! Remind patients that their EOY deductible may be met already (which means free or low cost care for the patient), inform patients of a new clinic location, or advertise a cash pay service like dry needling!
Physician Brochures
Boost referrals by handing a mailer or a brochure to your local physician. Or branch out and get your local gym or senior center to hand out clinic brochures!
Rack Cards
Explain your services & specialties to patients with rack cards! Plus, get more referrals when your patient takes home a rack card on “hip pain” and gives it to Grandma!
Patient Welcome Packs
Make patients feel special when you give them a folder with your intake form and clinic information after their first visit.
Posters
Your waiting room is also a place to market! Showcase your specialty services or provide a QR code for patients to scan and leave a Google Review.
Physical Therapy Print Marketing Gets You More Booked Appointments
Think direct mail and print marketing is dead? Think again! In 2025, 84% of consumers read direct mail immediately or the same day they bring it inside their residence. That’s an increase from 70% in 2024. Why?
Print marketing breaks through the noise and chaos of digital channels like email, text, and social media. In fact, young people are leading the direct mail renaissance. 85% of Gen Z and Millennials engage with direct mail – which is actually more than seniors! Our clients consistently get more booked appointments when they send End-Of-Year Deductible or “New Year, New You” seasonal postcards.
Plus, Practice Promotions makes print marketing stress-free. We write, design, print, and mail your print marketing materials for you. We’ll even clean your patient mailing lists. All you have to do is approve your design! Since 2018, we’ve printed and mailed 23 million pieces of direct mail.
Practice Promotions’ print marketing materials get past patients on your schedule with low effort from you.
Related Success Stories
Successful strategies leading to real world results and maximizing ROI.
87%
Increase in patients in 30 days!
Multi-location clinic in Utah sees record-breaking number of patients after direct mailing one end-of-year insurance postcard!
225%
Increase in reactivated patients from previous year with one direct mail postcard.
Clinic achieves incredible patient growth using direct mail!
Practice Promotions’ print marketing materials get past patients on your schedule with low effort from you.
Dedicated Patient Engagement Specialist
You’ll get a human patient engagement specialist dedicated to your account. They’ll work with a graphic designer to create your newsletter, postcard, brochure, or rack card. No AI bots.
Real Tracking & Results
We can embed QR codes with tracking links on your postcard, so you know exactly how much traffic your postcards drive to your website. Plus, we can check your new appointment requests against your postcard list and show which patients booked from the postcard!
We Assemble Your Mailing List
Cleaning and formatting your past patient mailing list can be a pain. That’s why we clean your list up for you. You send us the list, and we’ll make it work.
Printed & Mailed For You
We save you a lot of time! We handle proofing and work with top vendors so you can be confident that your direct mail will be printed at the highest quality!
Medically Accurate Content
Our head of copywriting is a physical therapist! We make sure all the content in your newsletter is medically accurate.
15 Years of Experience
Since 2018, we’ve printed and mailed 23 million pieces of direct mail for our clients!
Low Effort From You
We do the heavy lifting. All you have to do is approve the postcard or newsletter content. We do the rest.
Seasonal Designs
Our End-Of-Year Insurance Deductible, Holiday, and “New Year, New You” postcards are some of our most popular and effective designs!
Attract New Hires
We can design newsletters aimed at hiring for you to mail to physical therapy students or potential staff!
