It’s the first thing people judge you by…
…and what sets you apart from your competitors.
Yes…it’s your website!
Is your website really doing all that it should to get you discovered in the community, generate an enormous amount of interest, and ultimately, get someone to decide you are the answer to their problem?
After all, your website is your storefront in an online world.
As therapists, we often don’t put enough attention on making our websites do all they should.
Let’s face it, the technology is complicated, and SEO can make your head spin. However, there is one thing you should be aware of–your website should be updated at least every 2 years to keep up with the latest technologies.
At Practice Promotions, our mission is to help practices succeed in improving more people’s lives. That means we believe that PTs like you deserve a proven marketing strategy that works, and a major component of that strategy is your website!
Therefore, in this article, we’ll cover four key reasons why upgrading your website will turn your recovery into long-term success.
Your website should be doing these things:
1. Make It Easier For New Patients To Find You Online
Stop reading right now.
Before you get any further, I want you to Google “back pain relief + (your location),” and check if your physical therapy clinic appears on the first page of Google.
Do you see it?
If you don’t, you have a major opportunity on your hands! Based on our experience, the majority of potential patients don’t search “physical therapy” when they’re in pain. They search for their symptoms.
Does your website rank on the first page of Google for major symptoms? By reinvesting in a website now, you can make sure that your clinic’s name is the first one your patients see.
Here are some immediate results from a recent Practice Promotions client!
“Our new website looks amazing and is very thorough. MANY of our patients have commented on all the services they never knew we had! I have already gotten two contacts for appointments in the first few days! Thank you Practice Promotions!”
– Tiffany Walker, Hampstead PT
2. Leverage Your Current Patient Volume Into Word-of-mouth Referrals And Online Reviews
Are you seeing an uptick in patients? If so, that’s great.
Next step: leverage those patients into even more patients. If you rely on word-of-mouth, you have to impress current patients.
Think about it. You may offer great services, but if your website is clunky and out-of-date (or worse, doesn’t even work!), your current patients may not refer you to others. And unless you make it easy for patients to write online reviews straight from your website, your online reputation will stagnate.
3. Help You Hire New Qualified Staff
A lot of physical therapy owners are trying to hire (or rehire) additional therapists or staff to handle the backlog of patients.
The problem is, wages are more competitive, many PTs lost work and struck out on their own or changed industries… it’s a tough market for employers.
If your practice website doesn’t look legitimate you may struggle to get high-quality applicants!
The fact is, your website is the face of your practice to all people who don’t know you yet–and that includes potential hires. Invest in your website now so that you can hire the people you need.
4. Improve Your Profitability & Sustainability
In a recent survey we did of PT owners, 54.2% said that improving their profitability and sustainability was their top priority in the next two months.
But how can a website make your business more profitable and sustainable?
It’s simple: by delivering consistent new leads, week after week. If you’ve got a website and a marketing system that work, you don’t have to rely on physician referrals.
For example, our client Activa PT saw a 133% increase in patient visits within 8 months of launching their new PT website and marketing system!
Reinvesting In Your Website Is A Great First Step
So to recap:
Your Website Needs To:
- Get Found Online By Many Local Patients
- Leverage Your Current Happy Patients & Reviews
- Help You Hire The Best Staff
- Improve Your Profit & Stability
If it’s not doing EVERY one of those things, upgrading now could take your practice to the next level of stability and freedom.
And don’t forget…
…A website takes 4-6 weeks to build so it’s best to start now!
At Practice Promotions, we are proud of how quickly we get new PT websites up and running with the highest quality search engine optimization (SEO), a made-for-you PT blog, PT medical library of the conditions you treat, and online appointment booking. But still, it takes us 4-6 weeks before your new site goes live.
If we could snap our fingers and give you a new website today, we would.
But since it will take time before your website is delivering new patients, your best plan is to invest in an improved website now so you can reap the reward in the future.