mockup of patient email marketing campaign

Physical Therapy Email Marketing Services

Physical therapy email marketing services are a highly effective way to get past patients back on the schedule. In 2026, email marketing continues to lead other channels with a $36-45 return per $1 spend, thanks to better targeting and conversion rates than social or search.

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Why Physical Therapy Owners Choose Us

Practice Promotions’ done-for-you email marketing services makes connecting with past and current patients easy. Our email service is fully HIPAA-compliant and connected directly to your patient data so every message reaches the right person at the right moment. We create monthly newsletters, past patient reactivation campaigns, welcome campaigns, and more to improve patient retention. Plus, we report back to you each month with your open rates, booked appointments, and what’s working. 

Email marketing gets past patients back on the schedule, boosts patient retention, and grows your clinic revenue.

patient engagement marketing specialist

Benefits of Outsourced Email Marketing for Physical Therapy Clinics

Practice Promotions’ email marketing services get past patients back on the schedule, boost patient retention, and grow your clinic revenue.

stay top of patient minds

Stay Top of Mind

When you show up in your patients’ inbox with helpful health and wellness tips, you stay top of mind. Email marketing will boost patient referrals, reactivations, and increase patient retention.

re-engage past patients for reactivations

Re-Engage Past Patients

A past patient who got treated for knee pain last year might not realize you can help with hip surgery. One reengagement email can showcase your services & get past patients back on the schedule.

increase patient retention and past patient reactivations

Increase Patient Retention

Patients not completing their plan of care? Stay engaged with them through personal email campaigns. When patients feel connected, they’ll complete their care.

increase word of mouth referrals

Grow Word-of-Mouth Referrals

Get more patient referrals when your patients share the useful videos and recipes from your email marketing!

showcase your physical therapy clinic

Showcase What Makes Your Clinic Special

In the age of AI, you need to show your humanity in order to build trust. Email marketing campaigns keep patients up-to-date on new providers, fun company outings, or special services like dry needling or pelvic floor rehab.

book more appointments faster

Book More Appointments Fast

Patient marketing emails should include a call to action that links to your “Request Appointment” page on your website. With the right automated email campaigns, you can create a consistent flow of past patients coming back.

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HIPAA Compliant Email Marketing Software for Physical Therapy Clinics

Practice Promotions’ email marketing services are fully HIPAA compliant. As former physical therapists, we understand how important it is to protect your patients’ data. That’s why our Engage™ email system is built and hosted on a private server, which will always keep your data safe. 

We also integrate with major EMRs like WebPT, Prompt, and Spry, which makes it easy to send marketing emails to your existing patient list. 

Finally, our done-for-you email marketing service makes it easy to send clinic updates. We will write, design, and set up automated email campaigns for past patients, automated birthday emails, and new patient welcome series. We also create emails for new clinic locations, special announcements, new providers or services, or community events!

Practice Promotions’ patient reactivation campaigns will get past patients on the schedule and boost your clinic revenue.

Success Stories

Successful strategies leading to real world results and maximizing ROI.

29.75%
Email Open Rate
1.18%
Click Rate
Most healthcare emails get a 20% open rate. But ProActive Physical Therapy switched to Practice Promotions and is now seeing a 29.75% email open rate!
39
Appointment Requests
39%
Email Open Rate
Professional Care PT’s email newsletter isn’t just getting opened — it’s converting. With a blended open rate of 38.9% across Q3 (nearly 2x the industry average), the newsletter has driven 30 quotable leads so far this year: 23 quotable calls and 7 form submissions, together worth an estimated $30,000 in potential lead value.
25%
Open Rate
1.41%
Click Rate
Our personalized email campaigns are helping this neurological rehabilitation clinic consistently outperform industry benchmarks, averaging a 25.02% open rate and a 1.41% click rate. By focusing on highly relevant neurological conditions and services tailored to the clinic’s patient population, we’re creating content that resonates with patients and encourages them to take the next step.
40%
Email Open Rate
7%
Click-Through Rate
Total Motion joined Practice Promotions’ email marketing and social media program…and is seeing incredible results in just 4 months!
29.75%
Email Open Rate
1.18%
Click Rate
Most healthcare emails get a 20% open rate. But ProActive Physical Therapy switched to Practice Promotions and is now seeing a 29.75% email open rate!
39
Appointment Requests
39%
Email Open Rate
Professional Care PT’s email newsletter isn’t just getting opened — it’s converting. With a blended open rate of 38.9% across Q3 (nearly 2x the industry average), the newsletter has driven 30 quotable leads so far this year: 23 quotable calls and 7 form submissions, together worth an estimated $30,000 in potential lead value.
25%
Open Rate
1.41%
Click Rate
Our personalized email campaigns are helping this neurological rehabilitation clinic consistently outperform industry benchmarks, averaging a 25.02% open rate and a 1.41% click rate. By focusing on highly relevant neurological conditions and services tailored to the clinic’s patient population, we’re creating content that resonates with patients and encourages them to take the next step.
40%
Email Open Rate
7%
Click-Through Rate
Total Motion joined Practice Promotions’ email marketing and social media program…and is seeing incredible results in just 4 months!
View All Success Stories

Discover ​​Done-For-You Physical Therapy Email Marketing

Practice Promotions’ email marketing services will get past patients on the schedule and boost your clinic revenue

dedicated physical therapy marketing expert

Dedicated Patient Engagement Specialist

You’ll get a human patient engagement specialist dedicated to your account. They’ll work with a graphic designer and a copywriter to create your custom emails! No AI bots.

email marketing campaigns done for you by experts

Done-For-You Email Marketing Services

Our done-for-you email marketing services take email marketing off your plate. We plan the content with you, create custom branded templates, write the emails, segment your patient list, and schedule out your emails.

automated patient email marketing trigger

Automated Email Marketing

Powerful, automated email drip campaigns will enhance the patient experience! Automated patient lifecycle emails can include: New patient welcome series, annual birthday emails, discharged patient follow-up, and Google review requests.

deliverability setup

Deliverability Setup Done For You

Every account is configured with a dedicated sending domain, a proper domain warm-up process, and full SPF, DKIM, and DMARC authentication, so your emails land in inboxes instead of spam folders.

HIPAA medical compliant marketing

HIPAA-Compliant Email Marketing

Our email marketing is hosted on a private server so it is fully HIPAA compliant. Your patients’ data is safe with us.

ROI live results dashboard

Monthly Reports & Live Dashboard

We will meet monthly with you to plan your email marketing and report back on what’s working! Plus, your email program connects to your practice’s call and lead tracking, so you’ll see email results with ease.

accurate medical physical therapy health content

Medically Accurate Content

Our head of copywriting is a physical therapist! We make sure all the content in your emails are medically accurate.

custom email designs

Custom Email Designs

Every email is built specifically for your practice, not a generic template. Your branding, colors, and voice carry through every send.

top emr integrations

Integrates With Top EMRS

For practices using PromptEMR or Spry Health, your email marketing draws directly from real patient activity, visits, appointments, and status, so the right message goes out automatically, without your staff manually building or managing lists.

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Ready to Attract More New Patients Online?

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