About Clinic Location
Movement Specialists Physical Therapy has always been passionate about connecting with patients through social media. Their problem? Founder Dr. Joseph Squatrito III didn’t have enough time to post!
He wanted to keep the clinic’s authentic voice, but he didn’t want to overload his team. So they added custom social media posts to their Practice Promotions marketing plan, and Practice Promotions handles the heavy lifting. Once they added socials, their presence really increased…
- Facebook impressions tripled in one quarter (from 7,456 to 24,942)
- 230% increase in reactions and 175% increase in shares
- Dr. Squatrito’s team still shares their own personal posts, while we handle the rest
Plan Used
- Ultimate + Patient Engagement System
Tools Used
- Social Media
How This Clinic’s Numbers Are Growing
Marketing Tools This Practice Used:
Done-For-You Facebook & Instagram Posts
Facebook Impressions Climbed From 7,456 to 24,942
Once Practice Promotions took over the posting, Facebook impressions more than tripled in a single quarter compared with the quarter before. Instagram impressions grew by 167% too.
Posts Patients React To and Share
230% More Reactions and 175% More Shares
More eyes on the posts meant more patients interacting with them.
Key Wins
- 230% increase in reactions to their posts
- 40% increase in comments
- 175% increase in shares, with 22 shares in the quarter
- 38 new followers, a 58% increase in new followers compared to the previous quarter
Education, Awareness, Testimonial & Newsletter Posts
One Newsletter Post Earned 1,025 Facebook Views and 53 Clicks
Every post lines up with the clinic’s brand and goals, and each of these four posts ran on both Facebook and Instagram. Here’s how each one performed:
- Promotion (health and wellness newsletter post): The top performer of the four. On Facebook, it earned 1,025 views, 53 clicks, 19 likes, 5 shares, and 2 comments. On Instagram, it earned 95 views and 11 likes.
- Education (back exercises graphic): On Facebook, it earned 576 views, 12 clicks, 4 likes, and 4 shares. On Instagram, it earned 39 views and 3 likes.
- Awareness (National Physical Therapy Month post): On Facebook, it earned 405 views, 2 clicks, 3 likes, and 2 shares. On Instagram, it earned 43 views and 1 like.
- Social proof (patient testimonial): On Facebook, it earned 142 views, 2 clicks, 1 like, and 1 share, the fewest views of the four. On Instagram, it was the second-best post, with 57 views and 8 likes.
Across these four posts, Facebook delivered about nine times the views Instagram did (2,148 vs. 234), and every click reported came from Facebook (69 in total, 53 of them from the newsletter post alone). Dr. Squatrito’s team still shares their own personal posts, and Practice Promotions handles the rest. Today the clinic has 1.4K Facebook followers (1.3K page likes) and 481 Instagram followers. Best of all, they now have more time to focus on patient care and clinic growth.
This Client Used The Ultimate Plan
Platinum
Start growing your practice with a powerful website, SEO, & AI Search.
- Rank-High SEO System
- Google & AI Search Optimization
- Website Development & Service
- Engage Email Marketing
- Lead Analysis & Call Tracking
- Blog Marketing
- Customer Success Manager
- AI Marketing Practice Profile
Additional locations are $175 / month
Pro System
Scale to multiple clinic locations by adding Google Ads PPC.
- All Platinum Features
- Google Ads Pro System
- Service & Conditions Campaigns
- Google Ads Premier Specialist
- Ads & AI Call Intelligence Tracking
Additional locations are $175 / month
Ultimate System
Become the best-loved clinic in your area with a whole new marketing funnel: including done-for-you social media, email marketing, and custom newsletters.
- All Platinum + Pro Features
- Social Media Marketing
- Custom Practice Newsletter
- Custom Email Marketing & Email Deliverability Software
- Market2Hire Recruiting System
- Patient Engagement Specialist
- Graphic Designer & Copywriters
Additional locations are $175 / month
Enterprise System
CUSTOM PRICING
For 5+ location clinics looking to grow, scale, and expand to more locations.
Using the powerful tools in our Pro and Ultimate plans, we can build you a custom system that empowers your entire team, and gives you the visibility you need to make good decisions and control each location’s patient volume.
Additional locations are $175 / month
