About Clinic Location
Pacific Pro PT is a 17-location clinic in California and Tennessee — but co-founder Bret Fairbanks still wasted HOURS every week trying to figure out SEO and Google Ads by himself. He even tried another PT marketing agency, but got no results.
Then Bret hired Practice Promotions to market his Website, Google Ads, and SEO. As soon as we launched, he saw that hiring professionals makes a BIG difference…
- 5x increase in overall patient leads after adding Google Ads (from 32 in May 2024 to 167 in May 2025)
- Monthly meetings took Bret from skeptical to confident
- Bret got a new website that markets all 17 locations
“Now, someone is doing a good job, and I don’t have to do it! Hallelujah! It costs money, but our return on investment is great.” – Co-Owner Bret Fairbanks
Plan Used
- Ultimate Plan
Tools Used
- Clinic Website
- SEO & AI Search
- Google Ads
- Digital Newsletters
How This Clinic’s Numbers Are Growing
Marketing Tools This Practice Used:
Website + SEO Services
Website Climbs +1779 Spots on Google Organic
Once Bret finally stopped trying to do SEO himself, PacificPro’s website saw a HUGE increase in their online presence! They caned +539 spots on Google Local and +1779 on Google Organic.
They now rank #1 for many keywords like “physical therapist canyon hills.” This has also translated to a steady increase in website visits each month.
Fully-Managed PT Google Ads
$34 Per Google Ads Lead
After implementing Google Ads and a dedicated Google Ads Specialist to their team, PacificPro saw a 5x increase overall leads. Even better, they only pay $34.92 per Google Ads conversion (form fill or a call). That’s well under the target cost per patient of less than $75.
Custom Digital Newsletters
1,639 Views of Digital Newsletters in 2025
Each month, 80-150 patients view PacificPro’s digital newsletter! And each month, at least one patient directly clicks from the newsletter to book an appointment.
The #1 most popular topic? “5 Simple Tips For improving Your Balance”
This Client Used The Ultimate Plan
Enterprise System
For 8+ location clinics looking to add more locations
Using the powerful tools in our Pro and Ultimate plans, we can build you a custom system that empowers your entire team, and gives you the visibility you need to make good decisions and control each location’s patient volume.
Ultimate System
For established, multi-provider clinics looking to expand
- Everything in the Pro System
- Additional Content Strategy
- Custom Patient Newsletters
- Custom Social Media Marketing Campaigns
- Custom Email Marketing Campaigns + Strategy and Deliverability Support
- Market2Hire™ Careers & Job Posts
Pro System
For established, multi-provider clinics looking to grow patient volume or compete with local clinics
- Rank-High SEO System
- Patient Performance Website
- Engage Email Marketing
- Lead Analysis & Call Tracking
- Dedicated Team
- Google Ads Pro System
- Guaranteed Leads Every Month
- Expert Blog Content
