About Clinic Location
Kintsugi Physical Therapy & Wellness is a 1-location practice in Normandy Park, WA. A couple of years ago, Owner Christy Riley hired a local marketing agency to do her Website & SEO.
The problem was, the local agency didn’t understand physical therapy! That’s a big problem. Worse, after a couple of months, the support went WAY downhill. Christi felt overloaded and frustrated.
But after hiring Practice Promotions, Christi has seen an 8x increase in patient leads!
“Practice Promotions has changed my life completely. Now, I sit back and wait for leads to call. You gotta pay for what you need!” – Christi Riley
Plan Used
- Ultimate + Patient Engagement System
Tools Used
- Clinic Website
- SEO & AI Search
- Google Ads
- Social Media Marketing
- Email Marketing
- Digital Newsletters
How This Clinic’s Numbers Are Growing
Marketing Tools This Practice Used:
Website + SEO Services
From 111 to 151 Calls on Google Business
Once Christi fired the local marketing agency and switched to Practice Promotions, Kintsugi has seen a consistent increase in online visibility. For example, in July 2025 they got 151 calls from their Google Business Profile, vs 111 the year before.
They now rank #1 for many keywords like “physical therapist Normandy Park.” Their SEO strength has led to an overall cost per lead of just $19.
Fully-Managed PT Google Ads
717% Increase in Patient Leads With Google Ads
After implementing Google Ads and a dedicated Google Ads Specialist to their team, Kintsugi PT saw a 8x, or 717%, increase overall leads!
They went from 17 Leads in July 2024 to 139 in July 2025. On average, they pay $87 per Google Ads conversion.
Custom Digital Newsletters
30.28% Open Rate for Digital Newsletter Emails
Each month, 50-100 patients view PacificPro’s digital newsletter!
The #1 most popular topic? “The Surprising Connection Between Neck Pain and a Weak Upper Back.”
This Client Used The Ultimate Plan
Enterprise System
For 8+ location clinics looking to add more locations
Using the powerful tools in our Pro and Ultimate plans, we can build you a custom system that empowers your entire team, and gives you the visibility you need to make good decisions and control each location’s patient volume.
Ultimate System
For established, multi-provider clinics looking to expand
- Everything in the Pro System
- Additional Content Strategy
- Custom Patient Newsletters
- Custom Social Media Marketing Campaigns
- Custom Email Marketing Campaigns + Strategy and Deliverability Support
- Market2Hire™ Careers & Job Posts
Pro System
For established, multi-provider clinics looking to grow patient volume or compete with local clinics
- Rank-High SEO System
- Patient Performance Website
- Engage Email Marketing
- Lead Analysis & Call Tracking
- Dedicated Team
- Google Ads Pro System
- Guaranteed Leads Every Month
- Expert Blog Content
