Here’s Your Monthly Digital Marketing Scoop From Practice Promotions!
Ho Ho Ho-ld onto your horses, it’s holiday time again!
The year has FLOWN by, and we’d bet you feel the same. In this holiday edition of our digital bulletin, we bring you glad tidings and the ghost of projects past, present and future of 2025! Let’s leave the station like Santa’s sleigh on that magical day! 🧑🎄
- A Ghost of Holiday’s Past: Updating Dashboards, SEO Reports, Oh My!
- A Present Reflection of Marketing: Dedicated Domains, Email Testing & Quarterly Calls
- The Spirit of What’s To Come: Patient Engagement System for the Win!
Ghost of SEO Reports Past: New Dashboards, New Reports, Same Great Results!
The clock strikes midnight! It’s time for our first visitor..
Earlier this year, we collected survey feedback from our clients on what you found most valuable in reporting – and we saw that you wanted more details regarding SEO performance, including graphs that are easy to view and digest and understanding your keyword rankings better! You were HEARD!
Our aim was to not only improve but SIMPLIFY the reporting you received so you feel more confident when reviewing your results and understand key performance indicators that make your website and SEO tick!
A revamped SEO trinity, increased reporting and breaking apart our lead and SEO performance dashboards were all part of making the reporting easier to digest!
Reflecting on the Present: Dedicated Email Domains & Beyond
That was a whirlwind! But time for our next visitor, let’s reflect on the present moment.
We could not be more elated at the response from our November digital bulletin, where several of our clients reached out eager and optimistic about what a dedicated email domain can do! Remember?
(Need a quick recap of what that can offer?) Check it out!
- Higher Deliverability
- Higher Email Reputation
- Consistent Email Results
- Dedicated Email Attention for Your First Month
- 8 Customized Emails within Your First Month
In the meantime, ask your patient engagement specialist or customer success manager for simple improvements you can make to your email marketing efforts like segmenting lists, scheduling email campaigns with consistency, and improving your subject lines so they’re professional and engaging!
It is quickly coming to fruition that a formal email marketing strategy is on the horizon! But just like deep in Santa’s bag, there’s more!
Quarterly Call Communication: Strengthening The Cadence and Bond with Your Team
This is only one facet of present-time improvements, strengthening our bonds with your team through improved quarterly call communications has been a major priority!
We know you and the team are SO busy, but we love hearing from you to make sure the analytics we see are reflective of improvements you’re seeing in the clinic.
Has it been a while since your last quarterly call?
Don’t fret! Reach out to the team so we can get the new year started off right with a fresh cadence!
The Future of the Patient Engagement System
Up for our final visitor? Now unlike Ebenezer Scrooge, we don’t need to change our ways but strengthen what we’re already doing! And those improvements go beyond just what the customer success team is accomplishing!
You can take your marketing to the next level with our Patient Engagement System (PES)! This is where the power of blogging, newsletters, AND custom social posts collide – giving you the ultimate patient engagement experience.
We all know that the average conversion takes nearly 7 touchpoints in order to entice a new OR past patient to reactivate, the beauty of the PES is that several of those touchpoints are done at once, closing the gap on reaching more conversions through keeping patients engaged with your brand.
Couple the system with powerful Google ads and consistent SEO – you can expect to watch returning patients flock back to your website!
Now that the ghosts are gone – a sigh of relief we can breathe as we get ready to turn the digital marketing chapter to 2025 – your best marketing year yet!
One last thing to note…
We encourage our clients to continue to share feedback. Our product, software and service improvements are driven by the voice that matters most… YOURS! Please always feel welcome to share feedback on how we can improve our reporting and dashboards moving ahead in 2025 with your customer success team on Basecamp or by replying to this bulletin.
Now, our merriest elf of all – ChatGPT – with the holiday-themed, heart-warming, fake quote of the month:
“This Christmas, let every act of care become a shining light of hope for those we serve—reminding us that true healing flows from empathy as much as it does from expertise.”
— Dr. Elizabeth Michaels
(this month it even gave it self a fictitious name to go with the quote… is it learning??)