If you’re looking for holiday social media ideas for chiropractors, here are some stats you can’t ignore:
- 75% of the people in the world are active on social media
- The average person is on social media for nearly 2 ½ hours each day
- Over 90% of Instagram users regularly watch videos on the social site
- Billions of people use Facebook and Instagram each day
But you don’t need to worry about connecting with billions of people on your social media accounts. You’ll do your chiropractic clinic a HUGE service if you just interact with your own followers, particularly your past patients.
While you may not gain very many new patients from your holiday social media strategies, you’ll certainly reactivate many of your past patients.
And fortunately, connecting with them over social media over the holidays is easy. Here are 12 holiday social media ideas for chiropractors to get you started.
1. Chiropractic Marketing Ideas: 12 Days of Fitness Tips
Implementing a “12 Days of Fitness” challenge is one of the more fun holiday social media ideas for chiropractors that you can try, especially if you have a fitness instructor on staff.
Post videos or static photos of different exercises that people can try during the holidays. Create a hashtag that people can use to share their exercise photos with you.
2. Gift Ideas For Your Patients!
According to HootSuite, 75% of Pinterest users say they’re always in the mood to shop. That’s great news if you have an online store.
To capitalize on this type of holiday social media ideas for chiropractors, create a gift-related board on your Pinterest account and advertise items, like tape, braces, free massage therapy gift certificates, and more!
3. Fun Chiropractic Marketing Ideas: Show Off Your Staff
Highlighting your staff is an excellent and more importantly, quick and easy way to interact with your followers on Instagram, Facebook, and more during the holiday season. Post photos of your staff in their funny Christmas sweaters, decorating the office, or when they’re out caroling to increase social media engagement.
4. Holiday-Themed Video Tips or Blogs
Want to know a sure way to get social engagement? Post holiday-themed videos about how people can relieve their pain. (After all, chiropractors specialize in alleviating pain!)
Here are some holiday-themed video ideas to implement as part of your holiday social media ideas for chiropractors:
- 6 Ways to Get Rid of a Post-Thanksgiving Headache
- 3 Stretches to Relieve Lower Back Pain
- 3 Natural Ways to Alleviate Holiday Brain Fog
5. Chiropractic Marketing Idea: Ask Me Anything
It’s likely that you’ve heard a number of different misconceptions about chiropractors. Your “12 Days of Christmas” celebration is a great time to implement Ask-Me-Anything events and clear up those misconceptions.
For 12 days, elicit questions from your social media followers. Answer one question a day about chiropractors. To encourage involvement, offer holiday prizes, like a gift certificate for a free massage.
6. Share Patient Testimonials as a Part of Chiro Marketing
Capitalize on people’s wishes for feel-good stories during the holidays by posting positive patient testimonials. Encourage people to come in for a New Year treatment if they’re inspired by what they read.
7. Review The Best Chiro-Related Products
Create an end-of-the-year blog post celebrating the “Best Of 2022” in the health and wellness field in your area. Cover the people, places, and events that support well-being in your area.
Ideas can include the best:
- Fitness, meditation, and yoga centers
- Restaurants
- Family events
- Services
8. “New Year, New You” Content
Your holiday social media ideas for chiropractors don’t have to be complicated to make an impact. Gather together your favorite motivational quotes to inspire people to go for their goals in the New Year. Encourage people to come back to chiropractic care as a part of their overall plans for improving their health in 2023.
9. New Year’s Resolutions as Chiropractic Marketing Strategies
Create a hashtag, like #ChiroCoName2023Resolutions, and share it with your social media followers. Incentivize participation by offering a chance to win a free adjustment or massage.
Once the holiday season is over, pick a winner at random from those who shared their resolutions, and then, post the name of the winner after the New Year.
10. Thank You Posts
‘Tis the season to be jolly and grateful, and there’s no better way to express your thanks to your staff and your patients for a great year than to sing their praises on social media.
Come up with some sincere ways to express your heartfelt thanks and post those sentiments regularly on your social accounts.
11. A Year Of Changes
Add a little nostalgia to your holiday social media ideas for chiropractors by posting a slideshow of how your clinic, staff, and patients have changed over the year. This is an example of soft-sell chiropractic marketing, and it works!
12. Charity Functions as Social Media Content for Chiros
If you and your staff participate in charitable events locally, like fun runs or Habitat for Humanity, then share the joy with your social media followers and invite them to participate right along with you. To make a lasting impact, be sure to post updates on the project after the event, too.
Final Thoughts On Holiday Social Media Ideas For Chiropractors
For chiropractors who want to reactivate their past patients, social media can be the great equalizer. What’s more, using social media marketing for your chiro clinic doesn’t need to be time-consuming nor complicated. If you use even just two or three of these ideas, you’ll see growth in your clinic.
Or, if you’d like to branch out a bit, try creating some postcards with beautiful graphics or email campaigns that use some of these same ideas.
To learn more about how to create all-in-one marketing campaigns for your chiropractic clinic, reach out to us. We specialize in chiropractic marketing!