Here’s Your Monthly Digital Marketing Scoop From Practice Promotions!
Gobble, Gobble! 🦃
It’s that time of year again, where we start really reflecting on what we’re thankful for! We couldn’t kick off another month without reflecting on what a privilege it is to serve our amazing clients! We are so thankful that you choose Practice Promotions as your trusted source for digital marketing!
Now that the mooshy-gooshy stuff is out of the way…, prepare to feast on the latest insights from Google, and you won’t want to miss the tips on how to maximize your subscription value and performance! So what are we waiting for? Let’s sink our teeth into this (digital) turkey! 🦃
- Here’s the Scoop: Google Launches Their Latest Core Algorithm Update
- Thinking About Email Marketing – Check this Out!
- Avoiding Spam Leads for PPC with Clickcease
What to Expect: Google Launches November 2024 Core Algorithm Update
The latest Google Core algorithm update is underway, announced by Google on X (formerly Twitter), on November 11th – experts suggest it could take a couple of weeks to fully implement. Google will usually share a final update when the latest changes have gone into effect.
According to Google’s documentation sources their guys behind the curtain (yes, Wizard of Oz reference) have been spending some time fine tuning features related to the metadata of images. That’s a fancy way of saying Google is trying to create more transparency and details about images you may find on google search including: who created it, how people can use an image, and credit information.
Other updates are more technical but involve making sure that the links present on both the desktop and mobile version of your websites are consistent (this can impact the speed in which your website is crawled). Don’t worry, we’re way ahead of you on this one! We spend a good deal of time each month closely monitoring the technical performance of your website including mobile and desktop speed and page loading experience, scouring for potential 4o4 errors (broken links) and identifying new opportunities to improve internal linking.
So what should you expect in this latest update?
Though Google is typically vague about how to circumvent fluctuations, you can expect to see at least some changes in your search engine rankings in the months to come. Unlike targeted updates, these core updates are broader reaching and will affect search results globally. This is normal and typically doesn’t signify an issue unless we see rankings plummet greater than 20 positions without recovering.
The solution is pretty simple and cliché we must admit, but continuing to provide well organized, optimized and helpful content to users online is the best way to ensure turbulence is minimal.
How To Take Your Email Marketing to the Next Level
Want to boost your email marketing results? Want to utilize Engage to its full potential? For the next month, we are offering a free upgrade to a dedicated email within Engage.
What’s a dedicated email?
Specifically, a dedicated email is an email at your website domain, i.e. info@xyztherapy.com. But there are so many benefits to a dedicated email. To name a few:
- Higher Deliverability
- Higher Email Reputation
- Consistent Email Results
- Dedicated Email Attention for Your First Month
- 8 Customized Emails within Your First Month
During your first month on the dedicated email, we will provide a warm-up plan. This plan includes 8 customized email campaigns, designed to help slowly warm up your new email to ensure a higher deliverability rate and reputation with email providers. You will also have access to our email marketing specialists to ask questions and set yourself up for email success after the warm-up is over!
This upgrade is prioritized based on a first come first serve basis. The sooner you reach out to your Customer Success Manager and confirm you are interested in a dedicated email, the sooner you will receive your dedicated email. As long as you reach out to your Customer Success Manager by December 15th, you will receive a dedicated email at no additional cost.
NOTE: To streamline the process and receive your dedicated email as quickly as possible, please have your domain registrar login information (You Can Check Who Your Registrar is Here) on hand in case we don’t have it on file.
ClickCease – Google Ads Trust Factor
With the rise of AI, internet content and traffic is under siege. Here at Practice Promotions we take extra precaution by partnering with ClickCease to make sure our clients aren’t paying for fraudulent traffic and false leads.
Client Value First:
Using ClickCease is another step in our mission to provide exceptional service and results for our clients. By building a trustworthy campaign environment, we’re not only protecting budgets but also reinforcing the trust our clients place in us every day.
Why It Matters:
Click fraud can account for up to 20% of ad traffic in some industries. By leveraging ClickCease:
- Our clients’ budgets are protected ensuring better ROI.
- Campaign data remains accurate, allowing us to optimize based on real engagement, not noise.
- By taking proactive measures to safeguard your investment we ensure you see the best possible results from your campaigns.
The Results So Far:
✅ Strengthened relationships by showcasing our commitment to client success.l of your resources, like your health blogs. The third asks them to reply with how their care is going. The fourth asks them if they’d like to refer a friend. And the fifth and final email asks for a review!
✅ Reduced invalid click rates by an average of 15% across all campaigns.
✅ Improved ad performance and number of patients calling into clinics.
What does ChatGPT think about Thanksgiving and Healthcare? Here’s a heart-warming, AI-generated fake quote:
“Gratitude is the pulse of any great healthcare practice—when you serve with thanks and give with heart, your patients always feel at home.”
-ChatGPT
God bless us, everyone.