Thankful for Progress: Smarter Insights, Stronger Strategies, and Seamless Campaigns This November
As we enter the season of gratitude, our team is taking a moment to reflect on the growth, innovation, and success we’ve shared with our clients this year. November’s bulletin is all about progress, from smarter website insights to stronger ad compliance and proven social media strategies that drive engagement.
This month, we’re continuing to refine and innovate across every area of digital marketing, from developing smarter ways to evaluate and enhance website performance, to staying ahead of Google’s latest ad updates for seamless, compliant campaigns. Plus, we’re highlighting how a focused, data-driven social strategy can turn consistency into real growth and engagement.
So as you gather with friends and family this Thanksgiving, know that we’re grateful for the chance to help your practice thrive, today and in the year ahead.
Here’s what’s inside:
- SEO Innovation: A new internal scoring system for deeper performance insights
- PPC Updates: Call-Only Ads retired and new Google pricing transparency rules
- Social Success Story: How one practice grew impressions by 262% in five month
Turning Data into Direction: Our New Approach to SEO Performance
We’re always exploring new ways to help your website perform at its best. Our SEO team is continually monitoring a wide range of site performance indicators to ensure you stay on track toward your goals.
As part of our ongoing commitment to innovation, we’ve recently begun refining and testing an internal scoring system designed to give us an even clearer view of website performance trends. This tool helps our team evaluate sites for everything from technical performance and SEO foundations to on-page content quality and schema implementation. This helps us identify which optimizations will have the greatest impact and gives us the opportunity to address potential issues before they become problems.
By combining data-driven insights with our hands-on expertise, we’re able to take a more proactive approach to client success and ensure your website continues to deliver strong, sustainable results.
Practice Promotions Annual In-Person Conference 2025
New Google Ads Changes: What’s Out, What’s In, and What It Means for You
This month, we have two important Google Ads updates that may impact how your clinic’s campaigns run. Don’t worry, our PPC team has already taken care of everything behind the scenes to make sure your ads stay compliant and continue bringing in new patient leads.
Here’s what’s new:
1. Call-Only Ads Are Being Replaced
Effective October 3, 2025
Google has retired “Call-Only Ads” — the ad type that showed your phone number and encouraged people to call your clinic directly. These are now being replaced with Call Assets, which appear as part of your regular search ads and still let people easily call you.
What this means for your clinic:
If your ads are focused on driving phone calls and patient inquiries, you’ll still receive calls as usual. We’ve updated your campaigns to make sure your phone number shows correctly and all call tracking continues seamlessly.
What we’re doing:
- All Practice Promotions accounts now use Call Assets automatically.
- We’re reviewing and turning off any old Call-Only Ads to ensure smooth campaign performance.
2. New Google Policy on Pricing Transparency
Effective October 28, 2025
Google is introducing stricter rules around pricing and promotional offers to ensure all ads are honest and clear. This means ads must clearly explain any special pricing or offers, no vague terms or missing details.
What this means for your clinic:
If you promote something like a “New Patient Special,” the ad and your landing page both need to clearly state what’s included, how long the offer lasts, and any conditions.
What we’re doing:
- All ads we write already meet HIPAA and privacy standards.
- We’re reviewing landing pages to ensure pricing is transparent and compliant, without hurting your message or conversion rates.
The Bottom Line
No action is needed on your end!
Our team has already handled these updates so your campaigns stay compliant, effective, and focused on attracting qualified new patients.
See What’s Possible with a Strategic Social Media Plan
Consistency and strategy go hand-in-hand when it comes to social media growth.
Recently, a practice partnered with Practice Promotions to strengthen their online presence and connect with more people in their community – and the results were impressive.
Within just 5 months, their total impressions grew by 262%, proving that strategic posting and optimization can dramatically expand reach and engagement.
Here’s what worked:
✅ Post Variety & Captions That Connect: We curated engaging formats, tones, and patient-centered topics that resonated with their audience.
✅ Hashtag & Timing Optimization: Every post was scheduled intentionally for peak visibility and reach.
✅ Data-Driven Refinement: We analyzed performance each month to scale what worked best and fine-tune the rest.
The results:
- +171% Total Engagements (from 346 to 938)
- +943% Facebook Engagement (from 7 to 73)
- +133% Google Business Engagement (from 339 to 791)
- +133% More Clicks — meaning more people taking action, not just scrolling
This kind of growth shows what’s possible when consistent posting meets a clear, strategic plan. Whether you’re looking to boost visibility or deepen patient relationships, a focused strategy can help you turn social media into one of your most effective marketing tools.
🦃 SEO Tip of the Month: Show Gratitude with a Google Business Post
November is the perfect time to express appreciation and boost your local SEO at the same time! Log into your Google Business Profile and create a short post thanking your patients or community for their support this year. Include a warm photo of your team and a simple message of gratitude.
Why this works: Google loves fresh, relevant content, and posts with genuine, local connection can help improve your visibility in local search results. Plus, it gives patients another reason to engage with your clinic online!
Quick Links
To login to your Marketing Analytics Dashboard, visit https://practicepromotions.clientseoreport.com/.
This is where you’ll find your Total Leads Summary, Website Performance, and ROI information.
Engage… remind me where that is again? We’ve got you. Login to your dashboard at https://practicepromotions.email/app/user. If you need help, reach out to your Digital team on Basecamp.