Digital newsletters for physical therapy clinics are a highly effective way to get past patients back on the schedule. Newsletters are embedded right on your website and can include movement and posture tips, community events, new staff or hiring announcements, and healthy recipes.
Practice Promotions’ physical therapy newsletter services make connecting with past and current patients simple. Each month, we plan the topic with you, write the articles, add your custom photos and announcements, upload the newsletter to your website, post about it on social media, and email it to your past patient list. If you want, we can even print and mail it to your past patient list! Digital newsletters get past patients back on the schedule and boost your clinic revenue.
Fresh, Bold Digital Newsletter Designs
Digital newsletters will keep your patients engaged, boost patient retention, and increase reactivations!
Practice Promotions’ digital newsletters get past patients on the schedule and boost your clinic revenue.
Stay Top of Mind
Digital newsletters are a great way to show up in front of your patients over email, social, and your website which will boost patient referrals, reactivations, and increase patient retention.
Re-Engage Past Patients
A past patient who got treated for knee pain last year might not realize you can help with hip surgery. Your digital newsletter can showcase your services & get past patients back on the schedule.
Attract New Hires
Digital newsletters that include pictures & updates about your staff and culture show off what makes your clinic a great place to work. Don’t be surprised if new hires check out your digital newsletter on your website before submitting an application.
Grow Word-of-Mouth Referrals
Get more patient referrals when your patients share the useful articles and recipes from your digital newsletter!
Showcase What Makes Your Clinic Special
In the age of AI, you need to show your humanity in order to build trust. Digital newsletters keep patients up-to-date on new providers, fun company outings, or special services like dry needling or pelvic floor rehab.
Increase Patient Retention
Patients not completing their plan of care? Stay engaged with them through personal digital newsletters. When patients feel connected, they’ll complete their care.
Automated Digital Newsletters Get Past Patients Back on the Schedule
Worried about the amount of time it’ll take to approve or capture content for your digital newsletter? Actually, it’ll be easy. Each quarter, our team will plan the topic of the newsletter with you. You take photos with your iPhone, and we’ll make it work! Then, we’ll write the content, design the newsletter, upload it to your website, and email it out. All you have to do is show up to your quarterly call, send us the photos or videos (even the ugly ones!), and approve the month’s content. We do the rest.
Some PT owners also wonder how custom digital newsletters bring in new patients. The answer is: newsletters are primarily a way to reactivate and retain current patients, not acquire new ones. But if you know your numbers, you know it’s incredibly valuable to retain a current patient for their full plan of care vs having to pay to attract a whole new patient! And remember, your newsletters are shared over email, social media, and may show up in Google search results, so they will be seen by people who aren’t patients yet.
Practice Promotions’ patient reactivation newsletters get past patients on the schedule and boost your clinic revenue.
Let Us Create Your Physical Therapy Digital Newsletters
Practice Promotions’ digital newsletters get past patients on the schedule & boost revenue.
Dedicated Patient Engagement Specialist
You’ll get a human patient engagement specialist dedicated to your account. They’ll work with a graphic designer to create your custom digital newsletter. No AI bots.
One Newsletter / Month
Each month, we’ll come up with a topic for your digital newsletter, including staff spotlights, movement tips, healthy recipes, your work in the community, and posts that highlight your cash-pay services.
Monthly Reports & Live Dashboard
We will meet monthly with you to plan your content and report back on what’s working! Plus, we create custom tracking links, so we know which newsletters drive the most traffic to your website.
Low Effort From You
We do the heavy lifting. All you have to do is show up to your monthly call, send us photos, and approve the month’s content. We do the rest.
Newsletter Posted On Social Media
Each month, your custom newsletter is also posted on social media to drive traffic back to your website!
Emailed to Patients
We also email your digital newsletter to your past & current patient list!
Medically Accurate Content
Our head of copywriting is a physical therapist! We make sure all the content in your newsletter is medically accurate.
Videos, Recipes, Quizzes, and More!
Your digital newsletters will be interactive! We embed exercise videos, quizzes, healthy recipes, staff spotlights, community announcements, cash pay services, and anything else you like.
Optional Print & Mail Service
If you want, you can also choose to print and mail your newsletter to your past patient list! This is an incredible way to get seen by patients who have opted out of email.
