Today on the Podcast: No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
Listen Now:
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About This Episode
What if you could build a thriving PT practice without ever owning a clinic?
Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.
Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.
Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.
You'll learn:
- Why home-based care changes the patient relationship for the better
- The #1 marketing channel and referral strategies fueling Covell Care's growth
- How to manage and empower a mobile PT team
- Key operations to nail before going mobile
- Krista's big goals for Covell Care in 2026
About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.
Listen Above or Read The Summary Here:
Adapting to Changes in the Physical Therapy Industry
Neil and John explore how the PT industry has evolved over the years. John notes significant shifts, such as the decline in physician referrals due to hospital acquisitions and the impact of decreasing reimbursement rates. He highlights the importance of diversifying patient acquisition strategies beyond physician referrals.
Strategies for Overcoming Financial Challenges
John advises practice owners to introduce cash-based services like laser therapy, massage, and acupuncture to supplement declining insurance reimbursements. He emphasizes, “It’s crucial to diversify and not rely solely on traditional reimbursement models.”
Enhancing Patient Experience and Marketing
John shares that creating a welcoming environment is key to patient retention. He says, “Patients love the total package, from how they are greeted to how they are treated.” Neil highlights the importance of using real photos and videos on websites to build personal connections, noting that these strategies significantly improve marketing outcomes.
Leveraging Community Engagement and Technology
- Participating in local events like powerlifting competitions to increase visibility.
- Implementing Google Ads to attract new patients, with John noting 49 conversions in one month.
John underscores the value of engaging with the community and leveraging technology to attract and retain patients.
Common Questions Practice Owners Ask About This Topic:
- How to attract post-surgical patients to a physical therapy clinic?
- What are effective marketing strategies for post-op rehab patients?
- How can PT clinics use SEO to reach post-surgical patients?
- What role do patient testimonials play in attracting post-surgical patients?
- How to use social media for promoting post-surgical rehabilitation services?
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PS –
See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic