Chiropractor Marketing and Advertising

Brilliant Ideas for Chiropractor Marketing and Advertising

Do you need more patients NOW?

You may have the best training in the world as a chiropractor. You may even know about running a business. But chances are you’re not a marketing expert.

So let me tell you right now.

If your clinic isn’t hitting your patient targets, your MARKETING is to blame.

Practice Promotions specializes in helping clinics just like yours to make your marketing dollars pack more of a punch. Imagine not having to worry about where next month’s revenue is coming from. We can help you take control of your marketing, so you can control your clinic’s growth. Don’t wait! Watch your instant demo right now.

Chiropractic Clinic Challenges

Do any of these challenges seem familiar?

• Low reimbursements & Medicare cuts
• Inflation eating into profits
• Other clinics are “too big” to compete with
• Difficult to hire & retain the best talent
• Google rank doesn’t reflect a clinic’s quality
• Recent marketing was all fizzle, no sizzle
• Bad press from so-called “experts” (*cough* Joe Rogan *cough*)

There are a lot of struggles out there for chiropractors. But the good news is: you can still build a profitable clinic that gives you the freedom you deserve!

When you take control of your marketing, you can take control of your clinic growth.

Benefits of Marketing for Chiropractors

• Stable month-to-month income
• Financial freedom that comes with success
• Control of your clinic’s growth & future
• Hire & retain great staff
• More referrals from past patients
• Stop LOSING patients

Benefits of a Marketing Agency for Chiropractors

You may think that marketing agencies are just for multi-million dollar companies. But that’s not true!

To take control of your marketing, consider hiring a marketing agency. You’ll see these benefits…

• Save costs — no need to hire a copywriter, SEO specialist, digital marketer, Google Ads expert, etc.
• Free up your own marketing staff’s time for in-clinic promotions
• Expert help for less than you would pay one employee

Practice Promotions has helped 1,400+ clinics take their marketing game to the next level. If you are a larger chiropractic clinic and looking to scale up your operations, we can help! We have launched more than 800 new practice websites and send more than 5 million newsletters per year on behalf of our clients.

See it for yourself! Click below to watch an instant demo on our services.  

Deliver a Patient-Centric Chiropractor Marketing Strategy

You became a chiropractor because you were called to help people. So remember that when you market your clinic! 

More than 35 million Americans seek the care of a skilled chiropractor every year because they are in pain. We understand that this is your main focus. It’s tough to think about chiropractic marketing when every patient that you see is suffering from debilitating neck or back pain. Your main purpose is to get them back to good health!

Practice Promotions is here to help you do the heavy lifting when it comes to marketing your clinic and growing your patient base. We offer the following services to help you attract MORE new patients:

• Clinic website design
• Search engine optimization (SEO)
• Google Ads
• Email marketing
• Blog marketing
• Newsletter marketing
• Physician marketing
• Direct mail marketing

We have already helped 1,400+ clinic locations across North America with customized marketing strategies. When you partner with Practice Promotions to handle your marketing strategy, we will help you GROW your patient list and CONTROL the growth of your clinic. We’ll handle the marketing, so you can do what you do best — helping your patients restore their health.

Digital Chiropractic Marketing Strategies

Digital marketing is the cornerstone of a successful business in the 2020s. The first thing that people do when they need a product or service these days is jump on their phone or computer. No one is going to drive around looking for a chiropractic; they’ll search online to find one that’s close to where they live, and which has a good reputation. Building your online presence is critical to the long-term success of your chiropractic clinic.

If You’re Not in the Top 3 on Google, You’re Losing Chiro Patients

Online search is the BIGGEST place where you are losing potential patients and revenue. If you do not have an effective online marketing strategy, you are missing out on many patients who would otherwise walk through the front door of your clinic tomorrow.

When you attract more patients to your website — you attract more patients to your chiropractic clinic.

All the chiropractor advertising strategies listed below are methods that Practice Promotions has been helping clinics just like yours to implement for more than a decade. By building your ONLINE presence, you will drive more potential patients to your website. This lets you build a more stable revenue stream as more patients are finding you.

SEO for Chiropractors

A whopping 89 percent of all adults in the US search for health or medical information on the internet, according to a news report by WECT. Most people use the web to search for specific medical conditions, like “low back pain,” “shoulder pain,” or “headaches,” before they’ll ever pick up the phone and schedule a chiropractic appointment. 

Search engine optimization (SEO) is a strategy for driving traffic to your website. When someone searches for “low back pain” or “chiropractor near me,” you want your clinic to be the one that comes up in the results. SEO makes this possible.

The three pillars of SEO are:

• Your website
• Google Business Profile
• Listing, Directory, Back-linking

Having effective SEO is just as important as having a great website. You can have an awesome website, but if no one can find it, the site is not doing you any good. Utilizing SEO effectively helps potential patients in your local area find you when they’re searching for chiropractic care.

20 Best SEO Keywords for Chiropractors

So… what are the best chiropractor SEO keywords to use on your website?

That’s a trick question. We already did the research. Here are the best condition-based SEO keywords for chiropractor sites:

• Back pain doctor near me
• Back pain relief
• Back pain specialist near me
• Back treatment
• Herniated disk treatment
• Knee pain
• Lower back pain
• Neck pain
• Pain and spine management
• Relief for sciatica

Geo-targeted keywords are also extremely important to have on your website, to drive more search traffic to you. These are the best geo-targeted keywords that you should have on your site:

• Acupuncture in [city, state]
• Best chiropractor in [city, state]
• Chiropractic adjustment in [city state]
• Chiropractic doctor in [city state]
• Chiropractic treatment in [city, state]
• Chiropractor for nerve pain in [city state]
• Chiropractor in [city, state]
• Chiropractor near me

Practice Promotions offers SEO for chiropractors that will drive traffic to your website, and ultimately, new patients to your doorstep. 

Don’t wait! Click below to watch an instant demo on our services!

Content & Blog Marketing for Chiropractors

Including a blog on your website and updating it regularly with content is an important part of chiropractic marketing. As explained above, people are going to be doing searches for their specific symptoms and for treatment in your area. A blog is a perfect opportunity to showcase your clinic’s offerings and ways that you can treat your patients’ pain. 

Patients are looking for help with their pain and your blog is the opportunity to tell them how you can help. What are the most common ailments you treat in your clinic? Write blogs about that and patients will find your content and come to you for relief.

Here’s a simple outline, using sciatica as the subject for a chiropractic blog post:

• What is sciatica?
• Symptoms of sciatica 
• Causes of sciatica
• How a chiropractor treats sciatica
• Close with a strong CTA

A CTA is a “call to action,” and you should conclude every blog post with one. Example:

“Are you suffering from symptoms of sciatica? Contact our office today to schedule an appointment. We’ll conduct a thorough exam and recommend an individualized course of treatment to help you find relief!”

How often should I write blog posts for my chiro practice?

We recommend writing at least one or two blog posts a month so that you’re always adding new content to engage with potential patients. It’s also a great idea to set a calendar for when blog posts are to be scheduled. 

Online Reputation Management – Get More Reviews!

Almost all patients — 94 percent, in fact — use online reviews to decide which healthcare provider to seek services from, according to Software Service. Most people trust online reviews just as much as a personal recommendation. Review sites like Yelp! provide valuable backlinks to your website, which helps drive more traffic to you.

You should also provide an easy way for patients to leave you a direct review. This allows you to control the quality of the reviews and use them as testimonials on your own website. Prospective patients will read these to get a feel for your clinic before calling to set an appointment.

There are also multiple ways that you can solicit reviews from patients.

• A printed review card that you include with their discharge papers
• A QR code on your printed materials that leads to an online review form
• Form directly on your website.

Practice Promotions provides review reputation management software that can make this an easy, streamlined process for your clinic.

Email Marketing for Chiropractors

Email marketing is a great way to stay engaged with past, present, and potential future patients. To effectively carry out chiropractic email marketing, you need a way to capture email addresses, an email delivery system, and a marketing strategy to use that system.

Emails that you send can include…

• Newsletters with health tips
• Upcoming workshops
• Patient success stories
• Antyhing to keep you “top of mind” whenever patients need care.

This can also drive referrals to you. If a past patient has a family member, friend, or co-worker who suffers an injury, they’re more likely to recommend you to them if you stay engaged with them. 

How do you capture email addresses?

There are multiple ways to do this. It’s standard practice at most clinics to ask for a patient’s email address when they’re filling out their initial patient forms. You can also incentivize potential patients to provide their email address. One of the most common ways to do this is to offer a free eBook that they sign up for with their email address. This doesn’t need to be a huge document; it can be a simple eBook on a topic like “10 Ways to Improve Your Posture” or “Simple Stretches to Relieve Back Pain.” 

All Practice Promotions clients have access to our proprietary ENGAGE Email Delivery System. This allows you to easily create email newsletters to send to your list and it has hundreds of beautiful, pre-made email templates to choose from.

Online Advertising for Chiropractic Clinics

Google Ads are one of the top methods of chiropractor marketing for finding new patients. A majority of patients who are ready to book an appointment will click an ad rather than look at a search result. In fact, more than 51 percent of potential patients are converted by Google Ads than by a regular search. 

This is a complex form of advertising, but our Google-certified experts are here to help. When someone does a condition-specific search for care in your area, we’ll ensure that your clinic appears in the search results. If someone searches for “back pain” in your city, Google Ads will pull up your clinic as one of the top choices.

The Google cost per click (CPC) tends to range between $2 to $3. This investment is well worth it, since the people who are most likely to click on your ad when they see it are already in pain and looking for relief. 

We Keep Up With Google’s Changes, So You Stay On Top

Practice Promotions stays on top of Google’s algorithm changes, so you don’t have to. Our proven methods are already being used by hundreds of clinics across the country. We’ll even provide detailed monthly reports so that you will know your chiropractic advertising dollars are providing a great ROI. 

Social Media Chiropractice Marketing

Social media marketing for chiropractic clinics is a good way to promote yourself to past clients. The reality, however, is that most of your new patients are going to come from Google Ads and a great SEO strategy on your website. We’re not saying you should discount social media, but rather that you should understand that it serves a different function.

There is a wide range of marketing ideas that can be effective in reaching past patients and hopefully earning referrals from them, or repeat business. Here are a few ideas:

• Fitness tips: Videos or graphics work best
• “Ask me anything” events
• Share patient testimonials
• Express thanks to staff & patients
• Promote charitable events your clinic supports

Website Design and Marketing for Chiropractors

The entire purpose of your website is to convert visitors into NEW PATIENTS! It’s a sad fact that for most clinics, only 2 percent of web visitors are converted into patients. That means 98 percent of the people who see their website then go somewhere else. 

Practice Promotions Websites Convert 4x The Industry Average

Clients of Practice Promotions enjoy an 8 percent web conversion rate! That’s a 4X increase in the number of new patients over the marketing efforts of your competition. 

We can offer proven methods to HOOK visitors to your chiro website, so they will be enticed to call and book an appointment with you. Here are just a few of the steps:

• Offer a free consultation or evaluation
• Describe how to become a patient in easy steps
• Have one dominant call to action — book that free consultation!
• Offer proof (testimonials) on every page
• Offer solutions to common pain problems
• Show successful results with images
• Use easy-to-read text & simple headlines
• Offer a chance to subscribe to your newsletters
• Use mobile-friendly design, since most searches happen there
• Test all pages to ensure they load quickly

Want to learn more about our chiropractic website services? Click below to watch an instant demo of our service offerings!

Marketing to Your Patient List

Many clinics make the mistake of not marketing to their list of past patients. Your past patients are a GOLD MINE of repeat business and referrals — but only if they remember you!

Your past patients already know that your services have helped them. They are existing customers of your business! Why wouldn’t you want to direct some of your marketing to them? Keeping them engaged with your clinic is vitally important and can be done with monthly postcards, email newsletters, or social media invites. 

If you do not market to them consistently, your patients are likely to FORGET you and try one of your competitors the next time they need treatment. Don’t be afraid to ask for referrals when you market to past patients. They are likely to have family members, friends, or acquaintances who are experiencing pain and could benefit from treatment. 

Direct Mail for Chiropractors

Direct mail remains an affordable and effective way to market to your list. The average household receives 157 emails per day, but only 2 pieces of direct mail in their mailbox. Which is more likely to be noticed? Despite being “old school,” direct mail has an average engagement rate of 95 percent, according to WARC.

A direct mail postcard can be an extremely cost-effective way to get your clinic’s name back in front of past patients. Monthly postcards can offer fitness tips, workshop invites, or other ways to keep past patients engaged and thinking of your clinic.

Bonus: Doctor / Physician Marketing for Chiropractors

Referrals from doctors and physicians should not be your main marketing focus — but don’t ignore it! An easy way to facilitate this is to have a “Physician Referrals” page on your website. The page should have simple information on how doctors can refer patients for chiropractic care at your clinic. Patient success stories and physician testimonials can increase the likelihood of new referrals. 

You may want to include referrals in your print marketing materials as well. If you encourage physicians to refer patients to you, some of them will do it!

Practice Promotions Helps Successful Chiros Grow Their Clinics

The vast majority of new chiropractic patients will look for help online. Building your online presence through digital marketing is the best way to get in front of these patients, so all they need to do is pick up the phone and schedule their next appointment with you. Continued marketing to past patients is the best way to keep a steady stream of referrals coming to your clinic. 

Remember: The purpose of your website is to convert VISITORS to patients. Most clinics average a 2 percent web conversion rate. Practice Promotions clients average 4X (8 percent) as many conversions from their digital marketing. 

Control Your Marketing, Control Your Growth

Chiropractic marketing is the key to more patients, increased revenue, and more freedom to expand your business on your terms. When you control your marketing, you control the growth of your business!

Practice Promotions can help you with:

• Digital Marketing
• SEO Marketing
• Google Ads
• Content & Blog Marketing
• Newsletters & Email Marketing
• Website Design
• And more!

To learn more about how you can take your chiropractor marketing efforts to the next level, contact Practice Promotions to schedule a free demo of our Ultimate System. 

Frequently Asked Questions

1. How important is my website for marketing chiropractic services?

It’s critical! Your website is the base for almost all of your other marketing efforts. Remember, almost everyone these days will search for their symptoms online to try to find relief. Your website is how you make a great first impression with them. The website has to be done right, though. It needs to use best practices for SEO for chiropractors and have the information they are looking for. That’s where your blogs and service pages become invaluable. Practice Promotions can help you with a custom website that will outrank your competitors on Google search.

2. Does direct mail still work for chiropractic advertising?

Direct mail works very well. As much as 70 percent of your direct mail is likely to be seen by a past patient, versus only 20 to 30 percent of marketing emails. Direct mail is your best chance at reactivating former patients. It pays for itself very quickly, usually bringing in 2X to 3X what you spent on a direct mail campaign.

3. How many of Practice Promotion’s services do I need?

This really depends on the size of your clinic and how much you want to commit to marketing each month. We have different levels of service plans available. If you are a brand-new clinic that is just starting, our Launch package is probably the best choice for you. If you have a small to mid-sized clinic, and you want a more stable patient volume, our Platinum package might be the best option.

4. Is it really cheaper to hire a chiropractic marketing agency vs an employee?

It costs less to hire Practice Promotions than it would cost to hire a professional copywriter with all the right skills to handle your digital marketing needs. Plus, different copywriters have different skill sets. One might understand SEO and Google Ads really well but hasn’t done much work with direct mail marketing. We do it all under one roof, and you get all of our skills without having to pay for unemployment and health insurance for an in-house marketer.

5. This is all new to me. Where do I start?

Schedule a demo with Practice Promotions! There’s no commitment and one of our experts will walk you through all our different services and service plans. We understand that the needs of every clinic are different. Once you’ve seen everything that we have to offer, and we have the chance to chat about your goals, we will offer you a custom quote.