Today on the Podcast: How to Get More ACL & Knee Pain Patients
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About This Episode
Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to…
- Rank for Knee Pain on Google & AI
- Speak to patients' pain points
- Use Google Ads PPC
…and ultimately, fill your clinic with more ACL patients!
Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!
Listen Above or Read The Summary Here:
Becoming the Go-To Choice for ACL Recovery
Neil emphasizes the importance of positioning your practice as the premier choice for ACL recovery. He shares strategies to attract patients before they get locked into surgeon referrals, highlighting that many patients are unaware they have a choice in their care provider.
Understanding Your Audience
Neil identifies two key audiences: the sports mom and the young athlete. Sports moms, aged 35-55, are highly active on platforms like Facebook and Instagram, searching for the best care for their injured children. They value reviews and are willing to drive past several clinics for quality care.
The young athlete, aged 14-24, is found on TikTok, YouTube, and Instagram. They are focused on quick recovery and return to sports, influenced heavily by coaches and peers. Neil suggests targeting these audiences with tailored content that emphasizes the benefits of prehab, which can significantly speed up recovery.
Optimizing Your Digital Presence
- Condition Pages: Neil stresses the need for dedicated condition pages on your website for ACL recovery. These pages should include educational content, patient success stories, and clear calls to action. Using long-tail keywords and linking to local sports teams can boost your SEO.
- Google Ads: To capture patients searching for ACL care, Neil recommends running Google Ads targeting keywords like “ACL physical therapy near me” and “ACL prehab.” These ads can reach potential patients before they decide on a surgeon.
- Email Marketing: Neil advises segmenting your email list to target past patients and potential referrers with valuable content, such as success stories and the benefits of prehab.
Creating a Comprehensive Marketing Plan
Neil outlines a 12-month marketing plan, emphasizing the need to align campaigns with sports seasons. For example, increase marketing efforts during football or lacrosse seasons when injuries are more prevalent.
He also advises differentiating your clinic from surgeon-affiliated facilities by highlighting your unique selling points, such as one-on-one care and specialized programs. Educating patients about their right to choose their physical therapist is crucial, as many are unaware they have this option.
Measuring Success and Avoiding Common Pitfalls
Neil highlights the importance of tracking key performance indicators such as website visits, conversion rates, and new patient numbers. He warns against common mistakes, like not having a dedicated condition page or only marketing post-surgery.
Incorporating these strategies can help private physical therapy practices attract more ACL and knee pain patients, establishing themselves as leaders in their field.
Common Questions Practice Owners Ask About This Topic:
- How can I attract more knee pain patients to my practice?
- What are effective marketing strategies for ACL tear patients?
- How can I optimize my clinic’s website for knee pain keywords?
- What is the best way to use Google Ads for physical therapy practices?
- How do I address common patient concerns about knee pain?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic