Here’s Your Monthly Digital Marketing Scoop From Practice Promotions!
Happy October! 🎃
We hope you’re having a spooktacular month (boo! 👻 … see what we did there?)
We have some scary good updates lined up for you in our latest digital bulletin, read on to get the run down.
- What to Expect With the ALL NEW Patient Lead CRM
- Are you Getting the Most out of your Practice Promotions Social Marketing Tool?
- Email Marketing Tip of the Month!
Let’s dive in!
It’s New,
It’s Data-Powered,
It’s The PATIENT LEAD CRM! 🦸♂️
You probably heard us bring this up a few months ago, but it’s finally coming to fruition – the Patient Lead CRM!
For the last few months, our team has been working on a powerful integration to ensure you have seamless access to all of your leads permanently in a HIPAA-secured, user-friendly setting. We call it the Patient Lead CRM *(CRM stands for customer relationship management).
This system is powered by Whatconverts, a system you’ll be familiar with if you happen to leverage call tracking with us already. Recently, we were able to work out a solution that integrates your web forms and chatbot leads in the same place as calls. The result will create a lead-vetting experience that’s simple and thorough for you or your front desk!
The best part? This is at no cost to you! … So how does it work?
We are glad you asked. Check out this brief video below for the full rundown:
>> WATCH: Patient Lead CRM Dashboard
Our team is currently working on integrating each of our clients with this new system which will likely take through the end of the year. As your Patient Lead CRM dashboard is ready, you’ll receive a notification from your customer success specialist to walk you through getting your team access and receiving notifications!
Getting the Most out Of Your Social Tool 🤳
Now that you’re caught up on how you’ll be able to find and monitor your leads, let’s talk about social posting. You may already be familiar with the Practice Promotions social marketing tool and if so, we hope you’re using it! But you may be unfamiliar with many of the templates and useful tools at your disposal.If you’ve been struggling with creativity when it comes to social posting – don’t think your alone! Our team works on a quarterly basis to revamp new templates at your disposal to make it easier to plan and schedule content in advance!
Need a refresher on the social tool? Visit the help library on our website for more information!
Want an Easy Way to Use Email Marketing with Your New Patients? 📩
Utilize your new patient welcome series on your website! It’s an easy form with just 2 fields, name and email. Once you submit a patient, they are entered into your New Patient list in the Engage Email Marketing system. From there, your patients receive a series of 5 emails throughout their care.
The first email shares a few resources and includes a link to your patient information page to help patients prepare for their first appointment. The second email encourages patients to utilize all of your resources, like your health blogs. The third asks them to reply with how their care is going. The fourth asks them if they’d like to refer a friend. And the fifth and final email asks for a review!
Our Google Ads PRO Team Outperforms Industry Averages Every Month
Running Google Ads?
Google Ads success can be a challenge, especially in the healthcare industry where restrictions are heavy and patients don’t always come cheap. But our expert team has cracked the code! Here’s how our clients’ results stack up:
And lastly, since we’re a trend-forward company let us leave you with a heart-warming, AI-generated fake quote:
“A thriving healthcare enterprise doesn’t just serve patients—it empowers communities to embrace wellness and hope.”
-ChatGPT
With a slogan like that, it’s a good thing ChatGPT can’t open a hospital-owned clinic (yet) 😳😅