Today on the Podcast: Adding A Golf Simulator & Membership to My PT Practice w / Lukas DeLorenzo, DPT
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About This Episode
Are you thinking about adding a membership or specialty service to your clinic? Lukas DeLorenzo from Coast Rehab talks about his clinic’s golf simulator and membership program, and how YOU can add an additional stream of revenue to your practice.
You’ll also learn…
- Why you need to be authentic when you choose a specialty
- Invest in the best equipment for a cash-pay service
- How Lukas markets his sports physical therapy practice
About Lukas DeLorenzo, DPT
Lukas Delorenzo is a Physical Therapist and the co-owner of COAST Rehab, a successful 3-location practice in New Jersey.
Listen Above or Read The Summary Here:
Integrating Golf into Physiotherapy: A Successful Model
Neil and Lukas DeLorenzo, DPT, delve into the innovative strategy of integrating a golf simulator and performance program into physical therapy practice at Coast Rehab in New Jersey. This unique approach not only enhances patient care but also creates additional revenue streams for private practices.
Understanding the Dual Role of Rehabilitation and Performance
Lukas explains that the golf program serves two primary functions: rehabilitation for patients recovering from surgery or injuries, and performance enhancement for golfers looking to improve their game. He emphasizes that understanding the end goal for each patient, whether it’s recovering post-surgery or increasing golf performance, is crucial. “People ask me all the time, do you rehab golfers? It’s like, yes,” he states, highlighting the comprehensive care offered at Coast Rehab.
This multifaceted approach attracts more patients, as they resonate with the goal of returning to or improving their golf game. By maintaining open communication about what they can achieve, the clinic builds trust and rapport with clients.
Creating Value with Specialty Services
Lukas highlights the importance of being authentic in one’s specialty. He encourages practice owners to find a niche that genuinely interests them, as passion translates into expertise. “If you’re just trying to pretend to be an expert without having a lot of interest in it, then that’s not really going to come across and be that successful,” he advises.
- Offering Packages: At Coast Rehab, they offer various packages for clients, including a membership model for the golf program. This allows clients to book simulator time while also potentially engaging with physical therapy services. Lukas notes, “We wanted to drive people towards the golf and body package, which includes a TPI assessment along with simulator access.”
- Building Community Relationships: Lukas stresses the role of community relationships in fostering growth. By collaborating with local golf professionals and clubs, Coast Rehab can tap into a pre-existing golfer demographic, thereby expanding its reach.
- Marketing and SEO Strategies: Effective marketing strategies are crucial for directing traffic to the golf program. Lukas reveals that targeted ads and optimized Google presence have increased patient volume significantly, stating, “I would say as a company as a whole, it’s got to be 10% increase just off the top in terms of patient volume and revenue.”
Practical Insights for Practice Owners
Lukas offers actionable advice for practice owners considering adding similar sports programs. He emphasizes the need for quality and professionalism, stating, “If you think you are good enough to handle it, invest in making it the best program.” He encourages potential program creators to consider:
- Investing in Equipment: Quality tools, like advanced simulators, not only improve patient experience but also showcase professionalism.
- Developing Expertise: Continuous education and connecting with industry professionals can help you understand your target demographic better and refine your offerings.
- Fostering Patient Relationships: Create strong bonds with patients by being transparent about their goals, which can lead to increased trust and referrals.
In a competitive market, adopting unique offerings like those from Coast Rehab can set private practices apart, appealing to niche markets and enhancing overall patient satisfaction. By integrating golf performance programs, physical therapy practices can effectively bridge the gap between rehabilitation and athletic enhancement, making them versatile and indispensable in their communities.
Common Questions Practice Owners Ask About This Topic:
- How can I diversify revenue streams in my physical therapy clinic?
- What are the benefits of adding specialized services to a PT practice?
- How do I effectively market a new membership program in healthcare?
- What equipment do I need for a successful cash-pay service in physical therapy?
- What should I consider when choosing a specialty for my clinic?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic