Today on the Podcast: AI & Copywriting for PTs w/ Matt Goodemote, DPT
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About This Episode
Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!
Matt is a physical therapist and a former practice owner.
At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.
Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!
Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!
Listen Above or Read The Summary Here:
Mastering AI and Copywriting in PT Practices
Embrace Clear Communication with Patients
Neil and Matt emphasize the importance of avoiding “PT speak” and focusing on clear communication with patients. Matt reflects on how he initially made the mistake of using technical jargon on his website, which confused potential patients. He learned that “bridging the gap between being informative and speaking in a way that the general public understands” is crucial. Practice owners should ensure their content speaks directly to patients’ needs and concerns, rather than showcasing technical expertise.
Harness AI Wisely
Matt advises PT practice owners on the strategic use of AI tools like ChatGPT for content creation. He warns against relying entirely on AI for content generation, noting that “trusting AI blindly can lead to inaccuracies and hallucinations.” Instead, owners should focus on refining prompts and verifying AI-generated content. Neil adds that a thoughtful approach to inputting prompts can lead to better outputs, emphasizing the mantra “garbage in, garbage out.”
Content as a Growth Engine
Neil highlights the role of consistent content production in practice growth, stating that “successful clinics are those that are content-driven.” Regularly updated blogs, newsletters, and social media posts can enhance SEO and engage both current and potential patients. Matt supports this by noting that “the more regular we are with putting content out, the better we rank.” He stresses the importance of localizing content to resonate with the community, such as mentioning local landmarks or events.
The Human Element in AI-Driven Content
While AI tools can aid in content creation, Neil and Matt stress the irreplaceable value of human oversight. Matt illustrates this by discussing how AI can sometimes produce repetitive or irrelevant content, which human writers and editors must refine. He states, “AI supports, but the human touch ensures relevance and quality.” Neil echoes this sentiment, emphasizing that AI should enhance, not replace, human capabilities.
Invest in Expertise
Neil advises practice owners to seek specialist help for marketing and content needs. He points out that even large companies like Coca-Cola use external specialists, and PT practices should do the same to avoid becoming bottlenecks in their own businesses. By leveraging external expertise, practice owners can focus on delivering excellent patient care and outcomes.
In summary, PT practice owners should focus on clear patient communication, wisely use AI tools, regularly produce localized content, and invest in expert assistance to drive growth and success.
Common Questions Practice Owners Ask About This Topic:
- How can AI improve copywriting for healthcare practices?
- What are the best practices for using AI in content creation?
- How does AI help with SEO in healthcare marketing?
- What are the potential pitfalls of using AI in writing for clinics?
- How can physical therapy clinics benefit from AI-driven marketing strategies?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic