Today on the Podcast: Opening a 2nd or 3rd Clinic Location? Marketing Tips for PTs
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About This Episode
Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who already know and trust your practice.
In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down three practical strategies PT owners can use to successfully market a new clinic location and start generating patient opportunities from day one.
With experience helping more than 1,400 physical therapy clinic locations across North America—and practices grow from one location to 10 or more—Neil shares the new-location marketing playbook and what separates clinics that ramp up quickly from those that struggle to gain momentum.
We cover:
- How to get your new clinic location found on your website and Google
- Why every location needs its own dedicated website page and Google Business Profile
- What to include on a location-specific page to help patients find and choose your clinic
- How to optimize your Google Business Profile for local search
- Why consistent business information across online directories matters
- How Google Ads can help generate patient opportunities before and after your new clinic opens
- How to build a location-specific Google Ads campaign that targets the right patients
- Why your new location's ads should send patients to a dedicated location page
- How to use your existing patients to promote your new clinic location
- What to include in a postcard campaign to drive awareness and referrals
- When to start marketing your new location before opening day
- The three key marketing moves PT owners should make when opening their next location
If you're opening your second, third, or even tenth PT clinic and want to build patient volume faster, this episode gives you a practical roadmap for getting your new location noticed and generating appointments from the start.
Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/
Listen Above or Read The Summary Here:
Marketing Strategies for Expanding Physical Therapy Clinics
Neil Trickett, CEO of Practice Promotions, shares expert insights on effectively marketing new physical therapy clinic locations. With experience helping clinics grow from single locations to multiple, Neil provides actionable strategies to ensure new sites are successful from day one.
Establish a Strong Online Presence
- Website Integration: Update your website to include the new location’s address in the footer, contact page, and appointment forms. Ensure consistency in listing the name, address, and phone number as it appears on your Google Business Profile.
- Location-Specific Page: Create a dedicated page titled “Physical Therapy in [City, State]” to attract local searches. This page should include comprehensive information such as the address, phone number, business hours, parking details, therapist bios, services, accepted insurances, and client reviews.
- Google Business Profile: Set up a separate Google Business Profile for each location. Choose appropriate categories like “Physical Therapy Clinic” and ensure it links to the location-specific page. Upload photos of the clinic and start collecting reviews immediately.
- Directory Consistency: Submit your new location to online directories like Apple Maps, Bing Places, Yelp, and Yellow Pages. Keep the name, address, and phone number consistent across all platforms to enhance credibility and visibility in local searches.
Leverage Google Ads for Immediate Visibility
- Targeted Campaigns: Launch a Google Ads campaign specifically for the new location. Focus on a realistic radius or specific zip codes where potential patients reside.
- Keyword Bidding: Bid on keywords that indicate readiness to book, such as “physical therapy near me” or specific conditions like “back pain.”
- Direct Traffic Correctly: Ensure clicks are directed to the new location’s page, not the homepage. Enable location and call features in your ads for easy access.
- Track Conversions: Monitor the number of calls and appointment requests generated by the campaign to evaluate effectiveness. Aim for a budget of at least $500 a month per location, with a cost per appointment request around $25.
Engage Existing Patients Through Direct Mail
- Postcard Announcements: Send postcards to past and current patients announcing the new location. Highlight its proximity and any unique services offered.
- Visual and Informative: Include friendly staff photos, a map, and recognizable landmarks. Emphasize specialties and encourage visits with calls to action, such as attending a grand opening event.
- Timely Distribution: Send the first postcard a few weeks before the opening and consider a follow-up to reinforce awareness.
By following these strategies, new locations can leverage existing brand recognition and ensure a seamless transition for patients. Neil underscores the importance of professional marketing assistance, akin to seeking expert physical therapy, to maximize the success of these efforts.
Common Questions Practice Owners Ask About This Topic:
- How do I market a new physical therapy clinic location?
- What are the best strategies for promoting a new PT clinic?
- How can I optimize my Google Business Profile for a new location?
- What should I include on my clinic’s location-specific website page?
- How do Google Ads help attract patients to a new PT clinic?
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See how the right marketing ideas can help you grow your Physical Therapy or Chiropractic clinic
