Spine & Neurology Marketing and Advertising

Mind-Blowing Spine & Neurology Marketing and Advertising Ideas

Does your neurology clinic have too many GAPS in its patient schedule? Is your patient volume inconsistent? It doesn’t take a brainiac to realize that you need some neurology marketing help. If you want to grow your business, you need to take charge of your marketing — and market direct-to-consumer! When you control your marketing you can take charge of your clinic’s growth!

Neurology clinics are being hit from all sides right now:

• Declining doctor referrals
• Static reimbursement levels
• Patients think they need a referral to see you
• Your Google rank doesn’t reflect your quality of care
• A toxic healthcare economy doesn’t value private practices

But here’s the good news: Practice Promotions provides powerful marketing services that will help you take CONTROL of your marketing — and your clinic growth. Schedule an instant demo of our website, SEO, Google Ads, and newsletter marketing services today!

Market Your Neurology Clinic Direct-to-Consumer

Let’s start with an example.

Marsha starts feeling uncomfortable numbness and tingling in her feet throughout the day. Her primary care doctor examines her and determines that she’s suffering from some type of neuropathy. She gives Marsha a list of possible neurologists in the local area, including your clinic.

The first thing Marsha will do when she gets home is look up the websites of every neurology clinic. She makes a decision based on your WEBSITE, reviews from other patients, and your online presence. The vast majority of potential patients will check your website before they ever pick up the phone to call for an appointment.

Remember, doctor referrals may be your primary source for patients, but your website and online presence still need to impress both doctors AND patients. Potential patients also need to know, from your website, that they don’t need a referral to come see you for a diagnosis. If you can get them in your office first, you can then work on an official referral. Marketing direct-to-consumer works, even if most of your patients come from referrals.

Why You NEED to Market Direct-to-Consumer

• Predict patient volume. Direct-to-consumer marketing can help you to predict your future patient volume. Your calendar may be momentarily full, but does that mean you’re going through a growth period or a recovery period? If you rely solely on physician referrals for neurologists, you will end up on a rollercoaster with unpredictable patient flows. Sometimes business will be slow, sometimes it picks up. Nobody wants that level of inconsistency in their clinic.
• Reduces risk. Marketing direct-to-consumer reduces the RISK of doctors not referring.
• It also saves your patients time and money when you market straight to them.

Benefits of Working with a Marketing Agency for Neurology Clinics

Working with a marketing agency that specializes in neurology clinics is a no-brainer! Practice Promotions can help you take control of your marketing.

We do it all under one roof. Instead of hiring separate specialists for every aspect of your marketing strategy — from copywriters to SEO specialists to graphic designers — we do it all under one roof. And we do it all for less than the cost of one extra full-time employee. Your in-house marketing staff can spend more time on local promotions.

Marketing for neurologists with Practice Promotions provides you with:

• Neurology clinic website design
• Search Engine Optimization (SEO)
• Google Ads
• Email marketing
• Blog marketing
• Newsletters
• Physician marketing
• Direct mail marketing

To date, we have helped more than 1,400 clinics across North America to GROW their new patient lists and CONTROL the growth of their practices. We can do the same for you! Click below to watch an instant demo…

A Neurological Marketing Strategy Needs to Appeal to BOTH Patients and Doctors

You probably became a neurologist because you felt that you were called to help patients with their pain and other conditions. Letting patients know that you can treat their neurological conditions should be a priority in your marketing. Most patients will search for their symptoms online before they ever pick up the phone to call their primary care doctor, let alone a neurologist. Your website and other marketing materials need to let patients know that you can treat their symptoms:

• Muscle weakness
• Trouble with balance
• Headaches, neck pain, or back pain
• Changes in taste or smell
• Numbness or tingling sensations
• Difficulty swallowing
• Vertigo

When patients search for their symptoms, your website needs to offer them hope and solutions. One UN report estimated that up to one-sixth of the world’s population has a neurological disorder of some kind. Imagine how many local patients you’re not reaching if your digital marketing strategy isn’t up to snuff.

Finally, your marketing also needs to appeal to physicians. You need to foster a professional brand, so doctors will trust you enough to refer their patients to your clinic. We talk more about marketing specifically to doctors below.

Doctor / Physician Referral Marketing Strategies for Neurologists

Doctor referrals for neurologists are one of their largest sources of business. You want to develop relationships with plenty of local doctors, but that doesn’t mean should beg them (that doesn’t work). You also don’t have to take every doctor in your city or town out to lunch.

Instead, approach doctors from a position of education and training.

1. Host a Neurology Workshop for Doctors

Hosting a workshop for primary care doctors is a great way to introduce several of them to your practice at once. Host a workshop at your clinic if you have enough space, or rent a larger room if needed. A neurology workshop gives you the chance to position yourself as an expert in the field and to offer tips and advice to primary care doctors on simple ways to recognize possible neurological problems.

Try to get a group of 6 to 10 attendees at a minimum. You don’t want the group attending a neurology workshop to be too large or too small. Give demonstrations on simple physical tests that might indicate a neurological problem. Have them sign in at the workshop and provide their email addresses or business cards, so you can follow up with them.

2. Neurology Brochures for Physicians

Also, have plenty of extra brochures and marketing materials to pass out, and ask them to take them back to their own clinic or hospital.

Having brochures makes your clinic look professional and increases the likelihood that your doctor will refer to you!

3. Set Aside a Page on Your Website for Doctors

Finally, set aside a page on your website that is specifically geared toward physicians and referrals. The page should lay out an easy process for them to refer a patient to you. Make sure your front desk staff knows how to deal with doctor referrals or have a special phone number set aside specifically for referrals.

Digital Marketing Ideas For Neurology Clinics

Build Your Online Presence

Online search is the area where your neurology practice is missing the largest amount of business! If a person does a Google search for “neurologist near me” and your clinic is not in the top 10 results on the page, 86 percent of clicks will go to someone else. The top 3 search results on every Google search get 54.4 percent of all clicks. Even if you have the #4-ranked website in your area, you could be missing out on more than half of your potential monthly business.

The following strategies will help you build your online presence, so you’re not missing out on as many new patients.

Search Engine Optimization (SEO) for Neurologists

Search engine optimization (SEO) means having the terms on your website that people are searching for when they need a neurologist. This means you will want to have those search terms on every page of your site. You’ll also want back-links connecting to your clinic’s site, and you should set up a Google Business Profile. When Google ranks websites, it does so by deciding whether your site answers the searcher’s question.

It can take several months to build up your website’s SEO, but the results are long-lasting. Your goal should be to target the top search terms that people will be looking for, such as:

Top 10 SEO Keywords for Neurology Clinics

• Neurologist in [city, state]
• Neurology specialist in [city, state]
• Spine specialist in[city, state]
• Numbness and tingling
• Forgetfulness
• Seizures
• Vertigo
• Burning pain in my [body part]
• Loss of balance
• Back pain

Practice Promotions can handle your neurology website’s SEO for you, to take all the guesswork out of the process. SEO can have a steep learning curve, but we’ve already learned everything there is to know about it — and we stay up-to-date when Google changes its search algorithms.

Want to learn more about our marketing services? Click below to watch an instant demo!

Content and Blog Marketing for Neurology Clinics

Adding helpful content to your website through a blog is a way to build credibility in Google’s “eyes.” By writing one or two monthly blog posts, Google knows that your site is consistently adding content. What should your blog posts be about?

The best way for a neurology clinic to approach a blog is by providing helpful content for the types of neurological conditions that people experience. An easy way to think about blogs is by following a regular format:

• What is the patient’s condition or question?
• What are the symptoms of the condition?
• How can your clinic or practice treat their condition?
• Why they should schedule an appointment today?

You should also come up with blog post titles that clearly ask a question or introduce the topic that potential patients are searching for. Examples:

4 Blog Ideas for Neurologists

• If You’re Losing Your Balance, a Neurologist Can Help
• Why Am I Having Difficulty Swallowing or Moving My Tongue?
• I Keep Forgetting Things – Should I See a Neurology Specialist?
• What Changes in Taste or Smell Could Mean for Your Brain

Online Reputation Management – Get More Reviews

One consumer research firm found that 98 percent of people make buying decisions based on online reviews. That includes decisions about healthcare problems. Patient testimonials are a great way to show others why they should choose your neurology clinic for treatment.

Practice Promotions provides our clients with review reputation management software. This makes it easy to solicit reviews from patients you have treated, so their testimonials can be featured on your website.

Email Marketing for Neurologists

Email marketing for neurologists is an inexpensive way to market your services to past, present, and potential future patients. Most clinics gather their patients’ email addresses when they’re filling out forms. An additional way to capture email addresses is by offering a free product, such as an eBook, on your website. Web browsers then have to provide their email address to download their free copy.

Potential eBook titles could be:

• Why You’re Having Trouble with Your Balance and How to Fix It
• Could Muscle Weakness Be a Brain or Spine Problem?
• What to Do if You Have Vertigo
• How Your Brain Affects Taste and Smell

Once you have email addresses from existing or potential patients, you will want to send them regular newsletters that highlight the services your practice offers, and tips for how they can improve their conditions.

Practice Promotions offers access to all of our clients to our ENGAGE Email System, which provides hundreds of professionally built, beautiful email templates.

Online Advertising for Neurology

The average cost-per-click on Google Ads for healthcare websites as of 2023 is $1.05. That’s a pretty good investment to get a potential patient looking at your website when they need the help of a neurologist.

Practice Promotions can handle your Google Ads for you! Google Ads is one of the best ways to grow patient leads while also controlling your ad spend. We can run condition-specific ads for you as well as neurology practice ads to maximize the number of potential patients who click on your website.

Facebook Ads for Neurology can be another way to introduce potential patients to your services. It can also be a way to market a free eBook (see above). Entice potential patients to your site to download the eBook, and then you have their email addresses for follow-up marketing. You can offer them a free consultation about their condition through email marketing.

Social Media Marketing Ideas for Your Neurology Clinic

Social media marketing isn’t as effective as many of the other strategies listed above. That’s not to say you should completely discount it. Social media can be a great way to promote your blog posts, workshops, or seasonal events. The reality, however, is that Google Ads and your website’s SEO are going to be the most important aspects of all your digital marketing efforts.

Neurology Website Design & Marketing

The whole point of having your neurology website in the first place is to convert web visitors into clinical patients! Most neurology clinic websites — including yours — only convince about 2 percent of website visitors to call and schedule an appointment. With the help of Practice Promotions, clinics are able to convince about 8.1 percent of website visitors to schedule an appointment. That’s 4 times as many potential patients as your digital marketing is producing right now!

Here are the essential components that every neurology clinic’s website needs to have:

• Custom website design
• Mobile-optimized website for smartphones/tablets
• A clear description of how to become a patient
• Dominant call-to-action on every page
• Positive reviews (social proof) on every page
• Solutions to common neurological disorders and conditions
• Images showing positive patient results
• Easy-to-read text — don’t overload with medical jargon
• A subscription option for receiving emails from you
• Test all pages for loading speeds

Want to see more examples of our website design work? Click below to watch an instant demo!

Market to Your List of Past Neurology Patients

Importance of Marketing to Past Customer List (GOLD MINE)

The patients that neurology clinics have treated in the past are a potential gold mine that they should be marketing to. Multiple past patients are reactivated every month for neurology clinics that work with Practice Promotions. But that only happens if you keep marketing to them!

No matter how great your level of service is, your former patients are likely to forget about you if they never hear from you again. Email marketing and custom newsletters are a great way to stay “top of mind” with past patients. If they need your services again, they’re more likely to call you than one of your competitors. Plus, they’re more likely to refer others to your clinic.

Marketing to past patients is the best possible way to get them back on the schedule if they still need your help!

You may have treated Bob and helped him recover from a stroke a year or two ago. Suppose that Bob has a family member, friend, or co-worker who has just been diagnosed with Parkinson’s disease. If Bob knows that you treat Parkinson’s patients because he sees it in your newsletters or direct mail, he’s more likely to refer that person to you, with a good personal review.

Referral Marketing for Spine and Neurology Practices

Referrals are one of the best methods of spine and neurology marketing. The challenge is in getting people to make those referrals, like Bob in the example above.

One of the goals of your practice should be to turn patients into brand ambassadors. If they have a sub-par or even a “regular” experience with your practice, they’re unlikely to refer family or friends. If they have a great experience with your practice, they’re much more likely to refer. Make sure everyone on your staff understands this and have regular training on how to provide above-average customer service. From their first phone call through the end of their rehab, your patients should have a great experience working with everyone at your practice.

Make it easy for patients to make referrals. Every patient should receive at least one referral card or brochure when they complete their treatment. Offer a free consultation for anyone they refer, and they’re much more likely to do so.

Both your email marketing and direct mail marketing should also invite existing or past patients to make referrals for a free consultation.

Direct Mail Marketing for Spine Specialists

In some ways, direct mail marketing is even more effective than email marketing. About 90 percent of people will see a direct mail postcard that arrives in their mailbox, versus only 30 percent of people who are likely to see an email.

Practice Promotions can do all the work for you when it comes to direct mail marketing. We handle the writing, designing, printing, and mailing, and provide you with regular reports, so you can track your return on investment (ROI). If we print any extra newsletters or flyers, we send them directly to you, so they can be used for in-office marketing purposes. When you track the number of reactivated patients who come back for treatment, you can easily see a 2 to 3X return on what you’ve spent on direct marketing.

Build Local Partnerships to Improve Your Neurology Brand

Local partnerships can be an important part of your spine surgeon marketing. Getting involved in community events is one way to do this. Co-sponsoring fitness events like 5K/10K runs, bike races, fundraising walks, and similar activities is one way to do this.

Neurologists from your clinic can also give community talks at senior centers, gyms, and other local groups. Everyone can benefit from tips about spine health and posture, so getting out in the community and staying active like this keeps your practice visible. Activities like school supply drives and food drives are also examples of how to improve your brand and reputation locally.

Marketing for Neurologists with Practice Promotions

Practice Promotions has helped more than 1,400 clinics nationwide to implement these strategies:

• Build an online presence through digital marketing
• Make your website convert VISITORS to PATIENTS
• Past patient marketing for referrals — email marketing and direct mail
• Control marketing to control clinic growth — convert 4X website visitors compared to competitors

Practice Promotions can handle website design, Google Ads, copywriting, SEO services, direct mail marketing, email marketing, and everything else needed to provide your clinic with sustained growth into the future. Click below to watch a instant neurology marketing demo to see how we can help!

FAQs

1. How do I get started with a neurology marketing agency?

Give us a call or contact us through our website to set up a demo. One of our spine and neurology marketing experts will walk you through our different plans and discuss your goals. No matter which plan you select, you will get a custom quote on services from Practice Promotions.

2. What services come with your different plans?

All clients receive, at a bare minimum, the use of our ENGAGE Email System, our Rank-High SEO System, a Patient Performance website, and our Lead Analysis System. Larger, established clinics can purchase one of our bigger plans which comes with additional services like Google Ads PRO, our Practice Newsletter System, and dedicated marketing and SEO managers.

3. How much time should I put into social media marketing?

Social media marketing shouldn’t be ignored, but it’s not the best way to attract new patients to your clinic. Using the best SEO practices on your website and using Google Ads are where most of your digital marketing efforts should be focused. Physician referrals for neurologists are also really important, so focusing on professional relationships should be a higher priority than social media.