Can you believe it’s already June? 🌞
We’re halfway through the year, and summer isn’t the only thing heating up—so are your digital results! As we dive into the second half of 2025, our teams have been hard at work prepping new strategies, updates, and insights to keep your growth going strong. From fresh SEO trends to powerful PPC tips and special projects that make a big impact, this month’s bulletin is packed with updates you won’t want to miss.
- Make every patient inquiry count with smarter lead tracking. 📈
- Search habits are shifting—see how we’re helping you stay on top.🌍
- Google Ads Expands into AI Overviews 🤖
🤝Are Your Leads Becoming New Patients? How to Maximize Every Lead By Leveraging Your Patient Lead CRM
If you’re already using our Patient Lead CRM powered by WhatConverts, here’s the truth: you’re sitting on a goldmine—but only if you know how to use it!!!
Here is just some of the high level points that make this tool a must-have:
- Instantly view phone, form, and chatbot leads in real time
- Identify and track scheduled patients to truly measure conversion
- Uncover insurance barriers and location-based trends
- Tie CRM data back into your Google Ads and SEO to improve targeting and ROI
Why does this matter? Because your front desk’s gut instinct isn’t enough.
This system gives you cold, hard clarity: who called, who scheduled, and who slipped away (and why). You’ll walk away with actionable insights—like which insurance types are costing you patients or which ad campaigns are bringing in duds.
If you haven’t already, be sure to schedule a training with your Customer Success Manager. Now is the time!
This is more than a CRM—it’s a revenue lens, AND it is already included in your Practice Promotions subscription if you are on our Platinum, PRO, or Ultimate plans.
Are You Using the Patient Lead CRM?
We Need Your Feedback!We’re checking in to learn whether or not you are taking advantage of the new Patient Lead CRM. Your response will help us ensure you have what you need to support your success.
🔎The Way People Search Has Changed, Here’s How We’re Keeping You Ahead
Patients no longer just “Google” for help. They’re searching on Instagram, asking ChatGPT for recommendations, and tapping “near me” on Maps and Siri.
To help your clinic stay visible wherever people are looking, we’ve launched a brand-new strategy: The Practice Search Visibility Blueprint™.
This isn’t just SEO, it’s a full visibility system designed for how patients search today. Our new approach makes sure your clinic shows up:
- On Google and Maps
- In AI tools like ChatGPT
- On social platforms like Instagram and Facebook
- In voice searches and featured answers
- And more
We’re actively optimizing your content to perform across all major search channels—so you’re not just being found, you’re being chosen.
Want to see how your clinic stacks up in today’s search landscape? Talk to your Customer Success Manager—we’re here to help you win the search game in 2025 and beyond.
🧠 Google Ads Now Showing in AI Overviews
What It Means for HIPAA-Sensitive Advertisers
As of June 2025, Google has expanded its AI-powered search experience (“AI Overviews” and “AI Mode”) to include paid ads directly within AI-generated answers, now live across U.S. desktop searches.
Why This Matters to Physical Therapy & Physiotherapy Clinics:
- Your Search Ads may now appear inside AI-generated summaries, not just in the usual ad slots.
- This change affects how and where your ads are shown, especially during non-branded, top-of-funnel searches like “how to treat back pain” or “rehab after ACL surgery.”
- Important for HIPAA compliance: These placements are still subject to Google’s privacy policies, but audience targeting remains limited. Avoid using sensitive health language in targeting settings and landing pages to stay compliant. If you are working with Practice Promotions for your Google Ads management, we’ve got you covered already!
Our Recommendation:
- Monitor campaigns closely for changes in click quality, conversion behavior, and search queries.
- Focus on broad match with strong negative keywords to control traffic.
- Ensure your ad copy and landing pages remain general, educational, and HIPAA-safe (no conditions + symptoms + location combos).
We’ll continue optimizing your campaigns for this evolving landscape to protect your compliance while maximizing your visibility and capturing leads.
🚨 Business Center Update
We’re in the process of sunsetting our current Business Center hub, as part of our 2025 plan to upgrade to more advanced SEO and chatbot tools.
But no worries – you’ll still have access to everything you currently use!
How To Access New Tools:
Looking for your login info for tools like the chatbot, AgencyAnalytics, or Engage?
You can now find all of that in Basecamp in the new “Client Marketing Tools” document. Easy access, anytime you need it.
More details coming soon!
Quick Links
To login to your Lead Analysis System (formerly the Marketing Analytics Dashboard), visit https://practicepromotions.clientseoreport.com/ (a link is also available in the Business Center)
Engage… remind me what that is again? We’ve got you. Login to your dashboard at https://practicepromotions.email/app/user. If you need help, reach out to your Digital team on Basecamp.
Finally, let’s start Summer with a light-hearted, fake, ChatGPT quote of the month:
“This summer, let every ray of sunshine remind you that movement is freedom—and physical therapy is your key to chase it.”
— Talia Monroe, PT, Certified Orthopedic Specialist & Health Coach (fictitous)