July is Here, Bringing New Opportunities to Strengthen Your Practice’s Digital Presence and Growth. 🎆
Summer is in full swing, and while fireworks light up the sky, our teams are sparking big results for your practice, too. As we move into the heart of summer, we’re focused on keeping your marketing momentum strong with the latest SEO strategies, PPC insights, and patient engagement tips to help you thrive.
This month’s bulletin is bursting with fresh updates and tools to keep your goals on track—let’s make July your brightest month yet!
- New Tool: Moz Local Puts You on the Map 🗺️
- Instagram Posts Now Found on Google 💬
- Google Ads Policy? You’re Covered! 💻
📍 SEO Spotlight: Leveling Up Local SEO with Moz Local & Applied AI
This month, we’re excited to share how your Customer Success Manager, along with the Practice Promotions SEO team, is harnessing new tools to boost your clinic’s local visibility and patient reach.
We’ve recently added Moz Local to our Local SEO toolkit, a powerful and trusted industry platform that helps manage your practice’s online listings, monitors your local performance, and keeps your clinic visible where it matters most.
One standout feature we’re leveraging is the GeoRank Grid. This powerful tool maps exactly where your clinic ranks on local searches on Google, in your community, block by block. It lets us:
✅ Spot areas where you rank #1
✅ Identify weaker zones outside the top 3 map pack results
✅ Pinpoint opportunities to get even better visibility, such as earning local backlinks and encouraging location-specific patient reviews
By visualizing this hyperlocal data, we can craft targeted strategies — like optimizing your Google Business Profile, adding locally relevant keywords, and boosting citations — to improve rankings in underperforming pockets around your clinic.
New SEO Applied AI features…
We’re also combining this with Applied AI through Moz Local’s Genius Search tools. This helps us efficiently manage and update listings across directories and ensures your practice information stays accurate and optimized everywhere patients are searching.
What this means for you:
✔️ Better local rankings in the map pack
✔️ More foot traffic from nearby neighborhoods
✔️ Stronger online authority and trust in your service area
Your local community is searching for help, and we are making sure you’re front and center when they do!
Questions?
Want to know how your GeoRank Grid looks? Reach out to your Customer Success Manager. We are ready to share the details and keep you ahead of the competition!
📣 Did You Know Instagram Posts Can Now Show Up in Google Searches?
Instagram is no longer just a social platform…it’s becoming a search engine of its own. And now, Google is indexing Instagram content, meaning your posts can show up in search engine results outside of the app. This is a big shift and a big opportunity.
What does that mean for you?
It means your Instagram profile and content could help you get discovered by more people searching online for the services you offer, but only if your content is optimized properly.
Think beyond just looking good on the feed. Captions, keywords, hashtags, and even your bio now play a role in how Google sees (and ranks) your Instagram.
If you’re not intentionally using search-friendly language, you’re likely missing out on valuable visibility.
Our team is here to help you bridge the gap.
We can optimize your social media strategy with search in mind, from tweaking your profile and captions to choosing the right hashtags that boost discoverability on and off the app.
If SEO has always felt like a “website-only” thing, it’s time to rethink that. Your social platforms are now a key piece of your digital footprint, and they should be working as hard as your homepage.
Want to ensure your Instagram is helping your practice get discovered?
Chat with your Customer Success Manager today!
🧑⚕️Google’s Healthcare Policy Update: We’ve Got You Covered
July 2025 – Compliance Already in Motion
Google recently made updates to its Healthcare & Medicines Policy, further tightening restrictions around how health-related services, like physical therapy and physiotherapy, can be promoted online. These changes are designed to align more closely with privacy regulations, including HIPAA.
Here’s the good news:
You don’t need to worry, we’ve already implemented the necessary changes for you.
What Changed:
- Google is now enforcing stricter rules around ad copy that includes specific conditions combined with location targeting (e.g., “sciatica treatment in Austin”).
- Ads that reference sensitive medical information or treatment outcomes may be disapproved if they don’t meet privacy standards.
- Landing pages and lead forms are being reviewed more closely for how they collect and handle personal health data.
What We’ve Done:
✅ We’ve audited your campaigns for any sensitive language that could trigger disapprovals.
✅ We’ve adjusted ad copy and keywords to use HIPAA-safe, educational language.
✅ We’ve ensured your landing pages and lead forms are in line with Google’s updated privacy expectations.
What This Means for You:
- Your ads remain compliant and active, with no disruptions to campaign performance.
- You continue reaching patients ethically and effectively, without risking ad disapproval or policy violations.
- You can stay focused on patient care, we’ll keep handling the compliance side with Google!
Quick Links
To login to your Lead Analysis System (formerly the Marketing Analytics Dashboard), visit https://practicepromotions.clientseoreport.com/ (a link is also available in the Business Center)
Engage… remind me what that is again? We’ve got you. Login to your dashboard at https://practicepromotions.email/app/user. If you need help, reach out to your Digital team on Basecamp.
Finally, let’s continue to celebrate Summer with a light-hearted, fake, ChatGPT quote of the month:
“Like sunshine on a healing shoulder, great physical therapy reminds us that brighter days always follow our hardest seasons.”
—— Dr. Clara Whitmore, pioneer of modern rehabilitation (fictional)