Google Ads Specialist Job in Richmond, VA

Paid Digital Marketing Specialist/Google Ads Specialist in Richmond, VA – Practice Promotions is seeking a data-driven, client-focused digital marketing professional to join our growing team. This role is ideal for someone who thrives in a fast-paced agency environment, enjoys building strategic PPC campaigns, and is passionate about helping clients grow through measurable online marketing performance.

A Paid Digital Marketing Specialist is responsible for creating PPC strategies for the client based on their specific goals, building and maintaining Google Ad campaigns, while excelling at client relationship management with a focus on client retention.

At Practice Promotions, our team is the heart of everything we do. We are a group of passionate professionals dedicated to helping our clients succeed through strategic marketing and data-driven solutions. We collaborate seamlessly to create impactful strategies that drive real results while continuously learning, innovating, and evolving together.

Build High-Performing PPC Campaigns That Deliver Results

As a Paid Digital Marketing Specialist, you will manage and optimize Google Ads and SEM campaigns for a diverse portfolio of clients. You will play a critical role in developing PPC strategies, improving campaign performance, analyzing metrics, and maintaining strong client relationships focused on long-term retention and growth.

This position offers the opportunity to work remotely the majority of the time while collaborating with a talented and supportive digital marketing team that values creativity, accountability, and professional growth.

Compensation:

• Base salary range of $74,000 to $84,000 annually
• Remote work flexibility with occasional in-person meetings in Richmond, VA
• Professional development and career growth opportunities

Work With a Collaborative Digital Marketing Team

You will collaborate closely with internal marketing professionals to continually improve campaign strategies, optimize client performance, and contribute to innovative digital marketing solutions. This is an excellent opportunity for a PPC specialist who enjoys balancing technical campaign execution with client communication and strategic planning.

Qualifications:

• 1+ years of Google Ads and Bing Ads account management experience
• Google Ads Certified, Google Analytics Certified, and/or completion of a Google Ads Nano-Degree
• Strong proficiency with Google Ads, Google Analytics, Google Tag Manager, and Google Search Console
• Proven account management and client communication experience
• Experience utilizing project management software
• Ability to attend in-person company meetings and events in Richmond, VA
• Highly tech-savvy with strong attention to detail

Skills:

• Goal oriented personality with a passion for Digital Marketing.
• Analytic mindset with a passion for data.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to successfully execute a high volume of work.
• Ability to function well in a high-paced and at times stressful environment.
• Ability to attend in-person company meetings and events.
• Extremely tech savvy.

Responsibilities:

• PPC and account growth strategy.
• Client relationship management.
• Client retention focus.
• Building and maintaining Google Ad campaigns.
• Tracking PPC goals for clients on a yearly, quarterly, monthly, and weekly basis.
• Creating PPC strategies for the client based on their specific goals.
• Developing solutions to combat problems or challenges that could affect the PPC accounts.
• Conducting monthly/quarterly video calls with clients to discuss results and data from PPC campaigns.
• Weekly SEM management of 40-50 clients.
• Writing, editing, and uploading content to client’s web properties and landing pages.
• Handling of weekly execution of Google Ad accounts, focused primarily on search campaigns.
• Collect and analyze SEM metrics, improve results, and identify optimizations.
• Collaboration with the digital marketing team to continually evolve our services and performance.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid parental leave
• Paid time off
• Vision insurance

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to arrive and participate in in-person meetings.

Enjoy Flexibility, Growth, and Strong Benefits

Practice Promotions believes in supporting team members both professionally and personally. We offer a flexible work environment, competitive compensation, and comprehensive benefits designed to help employees succeed.

If you are passionate about PPC strategy, digital marketing performance, and building strong client relationships, we encourage you to apply for this exciting opportunity with Practice Promotions.