August is Here: Keep Your Rankings Strong, Your Social Visible & Your Info Locked In 🔒
Summer is at its peak, and so is your opportunity to grow! This month, we’re helping you stay ahead of Google’s latest update, get discovered where your patients are really searching, and keep your business info accurate everywhere it counts.
Check out what’s inside this month’s bulletin, let’s make August your strongest month yet!
- Google’s June-July 2025 Core Update, How We’ve Got You Covered
- Social Search Optimization: Get Found Where Patients Are Looking
- Spotlight Feature: Listing Sync, Keep Your Local Info Consistent
📈 Google’s June-July 2025 Core Update, Here’s How We’ve Got You Covered
Google just completed a major Core Algorithm Update. You’ve no doubt heard us talking about these before. These broad updates happen a few times a year to help Google show the best, most helpful content to searchers.
This update, like others, focused on rewarding websites that deliver high-quality, helpful information written for people, not just for search engines. It also looked for clear expertise, original content, and a great experience on any device.
Because we actively follow Google’s latest guidance and continuously improve your website’s content strategy, we expect little ranking volatility for our clients.
If any shifts do happen, there’s no need to worry; core updates don’t penalize sites, but they can shuffle rankings as Google reassesses what content is most relevant.
How we protect your rankings:
- We monitor your site’s performance closely after every update.
- We adjust content strategies to keep your site helpful, relevant, and trusted in Google’s eyes.
- We adjust schema markup, page optimization, and Google Business Profile to make any needed corrections.
- We stay on top of new best practices so you don’t have to.
Have questions about your site’s rankings? Feel free to reach out, your CSM is always here to help you stay ahead.
🕵️ Have You Heard of Social Search Optimization?
If not, you’re not alone… but it’s something every business should be thinking about. Social media platforms like Instagram, TikTok, and even Facebook are quickly becoming search engines in their own right. Increasingly, people are bypassing Google and heading directly to social media to search for services, recommendations, and local businesses.
This shift means your social content needs to do more than look good…it needs to be searchable!
That’s where Social Search Optimization (SSO) comes in.
SSO is all about making sure your social media content is set up to show up when people search, both within social platforms and on Google.
Here’s how we approach it for our clients:
- Optimized profile bios with keywords your audience is already searching for
- Strategic hashtag and caption use to boost discoverability
- Content formatting that aligns with what platforms are prioritizing in search
- Location tagging to connect with your local audience
Bottom line? SSO helps you get in front of more potential patients – without spending a dime on ads!
Your social channels are no longer just for scrolling; they’re part of your SEO strategy now. If you’re not optimizing for how people search today, you’re probably not showing up.
Want us to take a look at your profiles and offer recommendations? Check out our new Patient Engagement System, with done-for-you social media custom posts, SSO, and custom email campaigns.
We’d love to help!
🔦 Spotlight Feature: Listing Sync — Keep Your Local Info Locked In For Bigger Search Results and Online Discoverability
Staying visible online means your business information must be correct everywhere your customers look.
Moz Local’s Listing Sync makes that easy by automatically pushing your business details, like your name, address, phone number, and hours, out to top directories and data aggregators in real time. These top directories include trusted sites like Google, Facebook, Yelp, and Apple Maps.
🔑 How do we use it for you?
We keep your business details updated inside your Moz Local dashboard. Listing Sync will automatically send any changes out to all partner sites, no manual updates on each platform needed!
This keeps your information consistent everywhere and greatly reduces the risk of errors or conflicting details online.
⚠️ One important note:
Moz Local’s listing data acts as the source of truth for your locations. If you edit listings directly on other sites instead of inside Moz Local, those manual changes can be overwritten the next time Listing Sync runs.
Quick Links
To login to your Marketing Analytics Dashboard, visit https://practicepromotions.clientseoreport.com/.
This is where you’ll find your Total Leads Summary, Website Performance, and ROI information.
Engage… remind me what that is again? We’ve got you. Login to your dashboard at https://practicepromotions.email/app/user. If you need help, reach out to your Digital team on Basecamp.
Finally, let’s continue to celebrate Summer with a light-hearted, fake, ChatGPT quote of the month:
“In the August heat, healing doesn’t slow—it deepens. Just like the sun strengthens the earth, physical therapy strengthens the human spirit, one step, one stretch, one breath at a time.”
— Imagined words of Eleanor Roosevelt