Many people have not been to physical therapy and may wonder what goes into a course of PT treatment. Will it feel like a workout with a personal trainer or an alignment at the chiropractors? One way to demonstrate the types of treatments and their effects is to host a physical therapy workshop. This gives you the opportunity to show prospective patients PT in action, share your expertise, and help them feel better—building community engagement and public relations for your practice.
You want your workshop to be held in a space that easily accommodates demos and exercises without a lot of set up. And, you want to attract attendees who can really feel the benefits almost instantly.
Look for community centers, retirement communities, or athletic facilities that have large, open rooms with space for both a seated information session and active demos.
Open houses are best suited for general interactions and can be held at the clinic to show off your practice. Physical therapy workshops should bring your services into the marketplace and create a comfortable space. Invite groups of people who already have a shared connection, which can encourage attendance and provide support. Groups such as retirement communities, civic groups, or faith-based programs can be a great source of connections.
You don’t want to have 30 people show up in a space that is meant for 12. They might feel crowded or have trouble hearing/seeing the presentation. Plan the maximum headcount so that each person can have both a chair for the info session and a floor space, say the size of a yoga mat, for interactive demos. You also don’t want only a few people to show up as they might feel uncomfortable trying exercises in a small group. We recommend having at least 6 people to encourage engagement and boost morale.
Remember in college when your professor droned on and on about something and you felt like you were in a trance. Don’t become Professor Boring! Plan your content and agenda to keep the audience engaged.
It’s a no-brainer to bring your practice brochures and flyers, but be strategic about how you hand them out. Giveaways, food, and drinks always add to the event and you can quickly throw together a strong physical therapy workshop spread.
Hosting physical therapy workshops gets easier with practice. Set a goal to host one a quarter each year and try a variety of formats and venues. Tailor the presentation and demo to the intended audience, such as mobility and balance for seniors and injury prevention with flexibility for athletes.
Our last tip is to have a follow-up engagement plan. Send a thank you letter to attendees approximately 1-2 weeks after the workshop to remind them to come see you for PT. Include a promotion such as a free screening and track the responses!
“I have nothing but positive to say about them. Their customer service is great.”
“I have had to hire another physical therapist and now looking at moving into a larger building!”
“We couldn’t be more thrilled with the quality of marketing materials. Highly recommend!”