About Practice Promotions

At Practice Promotions, we help physical therapy, occupational therapy, and chiropractic clinics grow their businesses, attract more patients, and strengthen their marketing.

We’re a fast-growing, PT-founded company working with over 1,200 clinics across North America, and we’re just getting started. Our mission is simple: help great clinics dominate their local markets with marketing that actually works.

About the Lead Generator/Business Developer Role

We’re looking for a friendly, motivated, and people-loving communicator who enjoys connecting with others and helping businesses grow.

As a Lead Generator / Business Developer, you’ll be the first person new clinics talk to, sparking conversations, building relationships, and helping them see what’s possible with the right marketing strategy.

This role is perfect for someone who loves talking to people, thinks fast, and knows how to turn curiosity into opportunity. It’s not about endless cold calls, it’s about meaningful conversations, creative outreach, and setting up qualified opportunities for our sales team.

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A Day in the Life of a Lead Generator

Start the Day with Momentum

Your day kicks off in HubSpot and Monday.com, reviewing new leads, active conversations, and follow-ups waiting for attention. You respond to clinic owners who reached out overnight, then move into targeted outreach—calls, emails, or creative touchpoints tailored to each PT, OT, or chiropractic clinic. The goal is simple: spark genuine conversations and uncover real needs.

Connect, Listen, and Qualify

Late morning and early afternoon are all about meaningful interaction. You talk with clinic owners about their growth challenges, ask sharp questions, and pinpoint whether our marketing solutions fit what they’re trying to achieve. When the interest is real, you schedule qualified appointments for the Account Executives and log everything cleanly in the CRM. You keep conversations moving with thoughtful follow-ups that stand out instead of sounding canned.

Close Out Strong and Set Up Tomorrow

Your afternoon focuses on maintaining momentum: reviewing outreach performance, adjusting messaging, and collaborating briefly with the sales team on what you’re hearing from the field. You work through your remaining tasks, update dashboards, and make sure tomorrow’s pipeline is ready. By the end of the day, you’ve booked appointments, nurtured relationships, and built the foundation for another productive day.