About Clinic Location
Anchor PT is a 2-location physical therapy and massage therapy clinic serving patients in Lakewood and Tacoma.
Before June 2024, clinic owners Ross & Stacie Anderson relied heavily on physician referrals to bring in new patients. The schedule stayed busy, but growth was limited. Even worse, many of the cases came with lower reimbursement rates.
They offered massage therapy, but just as a small add-on service.
But after launching Google Ads with Practice Promotions, everything changed!
They used Google Ads to target massage therapy patients.
With 325 conversions at ~$20 per lead, massage therapy quickly accelerated from a secondary add-on to both their fastest-growing and primary service offering.
They expanded into a larger Lakewood building shortly after launch, now have 11 massage therapists and 6 PTs on staff, and are exploring opening a third, massage-only location in their original Lakewood space.
“We have had tremendous success working with Practice Promotions. Our business has increased and the investment has definitely been worth it…They go above and beyond to take very good care of us as clients.” – Stacie Anderson
Plan Used
- Pro Plan
Tools Used
- Clinic Website & SEO Services
- Google Ads
How This Clinic’s Numbers Are Growing
Marketing Tools This Practice Used:
Website + SEO Services
7,316 Organic Search Results & Ranking #1!
They now rank #1 for many keywords like “physical therapist lakewood”, “physical therapist tacoma”, and “shoulder pain relief lakewood.”
Fully-Managed PT Google Ads
634 New Patient Phone Calls With Google Ads
After implementing Google Ads and a dedicated Google Ads Specialist to their team, Anchor PT saw a major increase in overall leads!
In 2025, Anchor PT got 634 verified new patient phone calls + 123 appointment requests from Google Ads!
Even if only half of those patients showed up, that’s more than an additional $400,000 in revenue!
757 Patients x $100 Per Visit x 10 visits = $757,000 Potential Revenue
At a 50% Show-Up Rate: $425,000 Additional Revenue
Massage Therapy Specific Campaigns Lead to Clinic Expansion!
325 Conversions At $19 Per Lead!
What started as a referral-heavy clinic with massage as a small add-on has transformed into a multi-location operation powered by scalable massage therapy growth.
With 325 conversions at ~$20 per lead, massage therapy quickly accelerated from a secondary add-on to both their fastest-growing and primary service offering.
They expanded into a larger Lakewood building shortly after launch, now have 11 massage therapists and 6 PTs on staff, and are exploring opening a third, massage-only location in their original Lakewood space.
This Client Used The Pro Plan
Enterprise System
For 8+ location clinics looking to add more locations
Using the powerful tools in our Pro and Ultimate plans, we can build you a custom system that empowers your entire team, and gives you the visibility you need to make good decisions and control each location’s patient volume.
Ultimate System
For established, multi-provider clinics looking to expand
- Everything in the Pro System
- Additional Content Strategy
- Custom Patient Newsletters
- Custom Social Media Marketing Campaigns
- Custom Email Marketing Campaigns + Strategy and Deliverability Support
- Market2Hire™ Careers & Job Posts
Pro System
For established, multi-provider clinics looking to grow patient volume or compete with local clinics
- Rank-High SEO System
- Patient Performance Website
- Engage Email Marketing
- Lead Analysis & Call Tracking
- Dedicated Team
- Google Ads Pro System
- Guaranteed Leads Every Month
- Expert Blog Content
