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  • Brand Development

    How to Brand Your Physical Therapy Practice

    What is your practice’s brand? Most owners will answer high-quality PT or PT and performance training (for more athlete-centric...

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  • Summer Marketing for PT

    Summer Marketing for Physical Therapy Practices

    Do you want to avoid the “Summer Slowdown”? Summertime is here…schools are out, families are going on vacation, work days...

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  • Featured Video Play Icon

    Watch and Learn How You Can Get More New Patients

    Private Practice Marketing Expert, Neil Trickett, dives into the marketing fundamentals top PT practices use to attract more patients and...

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  • ask for patient referral after care

    Use Old Newsletters to Market Your Practice Today

    A physical therapy practice typically engages in several printed marketing campaigns: newsletters, physician mailers, postcards, brochures, rack cards, brand...

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  • More Doctor Referrals with PT Marketing

    Get More Doctor Referrals for PT

    Securing referrals and sustaining those relationships with medical practitioners and providers can feel like a roller-coaster teenage romance. One...

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  • Professional photos add value to your practice's website.

    Why Do You Need Professional Photos?

    “A picture is worth a thousand words” per the age-old saying—this is especially true for your digital marketing. When...

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  • Private Practice Marketing

    Why does every PT owner need a practice marketing plan?

    PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.

  • Marketing Strategy

    How to Use Marketing to Respond to Practice Needs

    Have You Diagnosed Your Practice Lately? As a practice owner, your days can easily become caught up with treating...

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  • Marketing Cash Payment for PT

    Cash Payment for Physical Therapy Services

    As the healthcare landscape continues to evolve, practice owners are looking beyond the boundaries of insurance-based programs and plans...

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  • Marketing Results and ROI

    Successful PT Marketing Results and ROI

    As a practice owner, you have probably tried several different approaches to your PT marketing—phonebook ads, flyers, online specials….etc....

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  • Doctor Marketing

    Doctor Marketing and Referral Relationships

    Navigating the referral relationships between your practice and local doctors can sometimes feel like a scene out of House...

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  • Practice Newsletters

    Practice Newsletters are Key to Patient Marketing

    We have said before that consistency is the key to successful marketing programs. However, we all know that the...

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  • Private Practice Marketing

    In-Practice PT Marketing Essentials

    Have you ever walked into a doctor’s office – or any business – and wondered if you were in...

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  • Private Practice Marketing

    Why does every PT owner need a practice marketing plan?

    PT marketing should be at the core of your practice’s planning and business development. Whether it’s maintaining monthly campaigns, such as patient newsletters, blogging, emails, and social media, or upgrading key assets, like your practice website or brochures, at least 5-8% of your practice income should be spent on marketing. Why? The best way for any business to grow, especially a physical therapy practice, is word-of-mouth. You can increase word-of-mouth about your clinic with branding, marketing, and good public relations. Keeping consistently in touch with your building customer base allows you to grow through repeat business and word-of-mouth. We went to school to be great PT’s, but most of our business training is self-taught. How much marketing training did you get in school? How much have you done while in your practice? In this blog post, we will discuss critical areas for you to focus on to make a difference in your practice advertising. If you do well here, you will have more control over your practice stability, expansion, and profitability.

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