Coronavirus Business Recovery Checklist

COVID-19 Survival Guide For PT Clinics

Communicate Well & Often

Current, past, & prospective patients need to hear from you or they will forget to reschedule.

Address Immediate Changes

From cleaning policies, to telehealth, and optimizing your staffing needs.

Prepare To Recover Lost Revenue

When things settle, clinics who plan ahead will recover faster.

How PT Clinics Can Survive The COVID-19 Economy

Coronavirus is causing widespread effects on PT clinics beyond even health concerns. What's more, private practices have taken the hardest hit of any other rehab business...
But success is possible! We have clients already returning to normal volume – some even to 110%!

Below are some tips on how you can get patient volume back to normal or above. Focus on these 3 areas:
1) Reassure your patients while you can still treat
2) Increase communication with patients & your community
3) Create your recovery plan so you don't miss more time getting back up and running.

We know things are tough. We sincerely wish you all the best. And, we hope these tools will help you get back on track in the coming months:

Industry Impact & Advice:

Coronavirus Impact On PT/Rehab:

According to a recent survey by the APTA, volume is down in about 97% of physical therapy & rehab businesses. But, 2 areas have been hit the hardest:

  1. Privately Owned Practices – 65% of PTs in the private sector report a loss in income, higher than any other segment.
  2. Doctor Referrals – 97% of private clinics report a decline in referrals vs. just 81% reporting a decline in direct access.

*Source: American Physical Therapy Association

One area that has BOOMED in all this is PT Telehealth. Some practices have tried it to stop the bleeding, but the more successful trend is clinics looking to implement telehealth as a permanent add-on service to boost revenue.

Already doing Telehealth? Check out our tips for marketing & growing your telehealth program!

Expert Advice:

Practice owners need to focus on a few key actions during this time:

  • Look at your budget like a business owner. PT school didn’t teach you this, but it’s vital to your clinic. Take a few minutes to learn basic financial crisis strategies such as the Business Recovery Curve before making a budget cut.
  • Don’t rely on doctors. Referrals have dried up because of reduced caseloads and increased policy restrictions. You have to get your marketing message out to consumers directly.
  • Communicate MORE often. While your competitors are cutting back marketing out of fear, seize the chance to stand out with health & safety info on your website, social media, email, and other channels. Social media videos are a great thing to start doing as engagement rates have skyrocketed.
  • Recover Revenue with your past patient list. Filling your schedule with past patients is up to 10X cheaper than new patients. So use your Newsletters, postcard campaigns, email, & even phone calls to get your fan base back in the door.

Download "Marketing During Covid-19"

PT Marketing During Covid
  • 4 Complete Guides in 1 PDF!
  • How To Use A Marketing Funnel in a Pandemic
  • The Business Recovery Curve: Plan a Faster Return to 100%
  • Growing & Marketing Your PT Telehealth Program
  • Get New Patients With Live Zoom Webinars
  • PLUS Real Stories from Clinics Who Already Getting Back To Normal!
Download Now

[Video] How To Plan Your Practice's Recovery


 
 

Neil Trickett, PT takes you back to his days running a practice through mass hurricane destruction and strategies he's learned for weathering the initial impact, then planning to recover lost revenue as fast as possible.

Winning Clinic Examples:

Back to 110% Pre-COVID Patient Volume



Sonia at Optimum Physiotherapy is already back to 110% volume.

She leaned into marketing harder through the pandemic, posting constantly on social media, using email campaigns, even running referral contests. Her call volume skyrocketed even as states were still closed!

She says “If you don’t invest, You don’t get anything back!” and credits her marketing team at Practice Promotions with helping make her successful during this time.


Great Work Sonia!

- Optimum Physio

Ultimate PT Marketing Customer

- Optimum Physio

Ultimate PT Marketing Customer

PT of Melissa Doubles Web Traffic, Increases Revenue After COVID Dip


After an initial dip from lockdowns, PT of Melissa launched a new website & quickly doubled their web traffic. The boost brought in 150 New & Reactivated patients even during the pandemic!

- PT Of Melissa

Ultimate PT Marketing Customer

- PT Of Melissa

Ultimate PT Marketing Customer

AMTA Recovers Quickly By Increasing Marketing



For Jacob & the team at AMTA, the situation was clear. There is no way around this pandemic, the only way is to get through it.

They began training with their Marketing Consultant for both a Print and Digital marketing.

After about month, Jacob stated “Y’all at Practice Promotions seemed ready for this, almost. You were able to help us transition so smoothly with not only a fantastic new website, but with all of the email campaigns, and newsletter, that without those, we would REALLY be hurting right now.”

Read the full story here

- Austin Manual Therapy

Ultimate PT Marketing Customer

- Austin Manual Therapy

Ultimate PT Marketing Customer

Note For Practice Promotions Clients:

At Practice Promotions, our main priority is to help you, our client, through this next couple of months shutdown, and ultimately prepare for a quick and successful recovery of your business to help people get back to health.

We Continue To Operate As Normal To Serve You:
  • Our team works remotely every day – we will continue to serve your marketing needs without missing a beat.
  • Our servers will continue to host and operate your website as normal.
  • Digital marketing and SEO will continue to operate each month as normal for you.
  • Our printing capabilities continue to operate for your newsletters.
  • Our team is dedicated to helping you continue to market and communicate with your current and new patients.

 

What We Are Doing To Help You Communicate With Your Patients:
  • Additional email blasts.
  • Website pop up notifications of open and close times, procedures, etc.
  • Google my Business updates and notifications.
  • Additional social posting and communication.
  • Listing and directory updates with notifications and operation hour changes as needed.

 

…Our commitment is always to help you be as successful as possible.

Our team is here to serve you and help you maintain good communication with your patients, and prepare your practice with effective marketing, for the fastest recovery possible. For help with special emails, website updates, or newsletter content reach out to your account manager,
or Contact Us Here for their contact info.

Sincerely,

Neil Trickett, PT
Founder & CEO


 

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