Initially, many people do not know much about physical therapy. Prospective patients do not know how it can help improve their health and mobility. Therefore, you need to enhance people’s perception of your practice and expertise to capture their interest. One way is to provide educational and informative content about common problems patients experience. For example, write PT blog articles on back pain, why people suffer from it, and how physical therapy can improve their condition. This builds your credibility and encourages the reader to seek your services for their care. Then, you need to publish helpful information that generates interactions and pulls in new patients.
What is a PT blog?
A PT blog is a page within your website that houses a collection of educational, informative, and interesting articles or posts that enlighten viewers about physical therapy and your practice. Every practice should have a blog on their website. Also, they should link the posts to their social media profiles—sharing the content on Facebook, Twitter, and LinkedIn. Regularly publishing posts to your blog is a great way to expand your digital marketing and helps to:
- Increase your website content
- Provide visitors to your website with helpful, relevant information
- Build credibility and expand your expertise which attracts new patients
- Improve your website’s ranking on search engines, such as Google and Bing
What should you blog about?
Physical therapists have a tremendous amount of training and experience that is helpful to prospective patients. The key is knowing how to communicate this knowledge effectively in a way that interests and engages the reader. You want to write a PT blog about conditions, topics, and issues that are relevant and appealing to the viewers of your website. Start by making a list of the top 5-10 questions about physical therapy that you are asked on a daily basis. The answers to these questions are often what patients want to know more about and struggle to find appropriate or reliable content. You want each blog post to be a clear, informative answer to patients’ main questions—thus demonstrating your expertise and ability to provide care.
Each blog post should include these key concepts:
- What is the patient’s problem or question?
- What is the solution to that problem?
- How can your practice and services help?
- Why should they make an appointment today?
Ready to start your own PT blog? The team at Practice Promotions has years of physical therapy practice and marketing experience. We know how to help you attract new patients and referrals. Combining the knowledge of our website designers, marketing experts, and account managers enables us to craft the right blog content for your practice. Thus, expanding your website’s marketing and patient conversion.
For more information on our website development and online marketing program, call us today at 800-594-7656.