Get the custom, impressive image your practice deserves with mobile-responsive web design proven to:
TONY, CEO • GULF SHORE PHYSICAL THERAPY
There are thousands of people in your area right now searching for help online. With us, your site has the built-in tools to get found Google, Yelp, and Hundreds of other search engines.
-JAMES, DPT • COMPLETE PT REHABILITATION
Your marketing analytics dashboard shows web traffic, Google rank, appointments booked, and much more!
Plus, you have a dedicated marketing team analyzing and guiding you towards maximum results.
-MELISSA • ALLIANCE PHYSICAL THERAPY
We help you leverage your current and past patient list to increase word-of-mouth referrals and keep people coming back!
Complete Website, Digital + Print
Marketing, & Advanced SEO
Robust Website with
Marketing Tools & SEO
Effective Website with
Physical therapy website design can be a significant expense. Latest averages for small business websites are between $2,000 and $10,000 – but it’s not uncommon to see quotes in the $50K – $100K range either.
And, that’s just the upfront cost! After that, you still are left to train staff on it, market your website, and keep it up-to-date.
As a PT, I don’t think PT Practices need to be stuck in those averages.
Your clinic is more unique than most small businesses and typical website designers haven’t worked in your industry. You rely on insurance payments, steady patient flow, and many PT-specific factors that require a different expertise…
… That’s why our setup costs are well below industry standards. Instead, we provide you with monthly tools, resources, and consultations to ensure your practice’s website brings in new patients consistently – maximizing your return on investment.
When creating your physical therapy practice’s website, the primary audience in mind should most definitely be patients. Patients visit your site for information and decide whether they want to see you for PT based on your content. In addition, direct access is the most stable growth opportunity available to practice owners today.
That said, doctors or their office staff also use your website as a tool to decide whether to refer patients to you. So, while patients are the focus you should consider doctors as a secondary audience and tailor your website marketing to their needs.
Here’s how you can do both:
We follow a simple, 4-step plan to increase patient volume from your website then keep patients retained, returning, and referring.
Using performance data from hundreds of PT Practices nationwide, we design your website with the look and features PROVEN to convert visitors into appointments. Patients can easily request their appointment right on your site, allowing your office to book faster and reduce time spent on the phone.
Unfortunately, just starting a website doesn’t mean Google and other important search engines can instantly find and display your content. With us, your website has powerful, Automated Listing Tools that help you get found in your local area!
In addition, our dedicated SEO Specialists constantly work to increase your Google rank. Lastly, you get a monthly marketing consultation with your Personal Digital Marketing Expert who will analyze results and implement improvements.
The best patients catch your passion for PT and how much it helps! They complete their care plan, tell their story willingly, and avidly refer friends & family. But, patient super-fans don’t just happen. Once a patient starts physical therapy and after they finish, it is important to continue communicating with them. We help you do that with Easy-to-Use Email Marketing Campaigns, Social Media Marketing Tools, Physical Therapy Newsletters, and more!
Practices that follow this plan consistently see their marketing not only pay for itself but bring in a huge ROI. Our custom Analytics Dashboard allows you to see appointments booked, ad results, demographic info, SEO rank, and more from your desktop, tablet, or phone!
What do doctors value most when visiting a PT clinic’s website? First, they expect to see a well-designed website that functions flawlessly. A mobile-optimized and responsive website helps many doctors as they often use a smartphone or tablet device when moving between appointments. Doctors also appreciate clearly labeled navigation—use a direct menu label like “For Physicians” to identify physician content. Including a list of your services with links to the corresponding pages give both the high-level overview and detailed descriptions that doctors need before referring patients.
In addition to the doctor, the office’s staff may visit your website to help coordinate referrals. The staff benefits most from being able to accomplish tasks online versus having to call your office. A web form can be a great tool to allow offices to submit a referral request online. Include fields for the patient’s name and telephone number, the doctor’s name and telephone number, and a write-in field for specifics or notes. Send this form to an inbox that is regularly checked, such as the front desk or referral coordinator.
Lastly, a list of insurances that you accept and whether you take cash can be helpful for doctors and their staff. Patients have a much better experience if they know in advance whether your office accepts their insurance.
The #1 thing to remember when considering your PT Website is that it should be an investment, not an expense. Good investments always have a return! If your website isn’t making you more money by increasing patients – it’s time to make a change.
Schedule your product webinar today to get a free website evaluation and a custom quote to start marketing and growing your practice!
“Practice Promotions helped us rebuild our website and it was a very easy, stress-free process. They are always available to make changes to it as we see fit. We definitely recommend their services to any PT clinic wanting to go the extra mile!”
“I have nothing but positive to say about them. Their customer service is great.”
“I have had to hire another physical therapist and now looking at moving into a larger building!”
“We couldn’t be more thrilled with the quality of marketing materials. Highly recommend!”